Study on the Impact of Music Marketing on Branding of Short Video Platforms
Take B Station as an Example
DOI:
https://doi.org/10.54097/fbem.v8i3.7791Keywords:
Music Marketing, Short Video Platforms.Abstract
Music marketing is a way for companies to use the characteristics of music art to enhance communication and exchange with consumers, to better meet their needs, to better integrate music with the company's brand image and products, and then to maximize the benefits of business activities under the marketing strategy of music. Through an in-depth analysis of the specific role of "Wave Trilogy" in the branding of B station, this paper summarizes the various reasons for the success of "Wave Trilogy" and puts forward three suggestions and recommendations for short video platforms: music video promotion should focus on authenticity; music content should be healthy and give people beauty; appropriate advertising music should be chosen for target consumers.
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