A New Approach to the Development of Foreign Trade under the Economy of Internet Live Streaming with Goods

Abstract

Under the impact of the epidemic, economic recession and falling demand have hit China's foreign trade,China's traditional foreign trade enterprises have been hit hard, and many traditional industries cannot carry out normal business. However, with the rise of online live streaming and the vigorous development of global e-commerce live streaming economy, some enterprises that have the conditions and ability to realize new business models such as "trade on the cloud" and "transaction on the cloud" have risen rapidly and grown stronger. They combine foreign trade with the Internet to sell and promote commodities through online platforms. However, due to the virtual, unstable and uncertain characteristics of webcast, it is necessary to carry out in-depth analysis to provide more possibilities for the development of enterprises. This paper takes the development of foreign trade under the Internet live streaming economy as the entry point, and analyzes its necessity, models and other aspects.