Big Data Leads the Construction of Commercial Center
Keywords:POI data, Kernel density analysis, Commercial center.
Nowadays, with the rapid development of information technology, big data has been widely used to promote all aspects of social development. Using big data for business analysis is efficient, and can ensure the objectivity of information, and can provide effective suggestions for new business centers and assist business centers to accurately attract investment. The third phase project of Dongguan Citizen Service Center is under construction and is expected to be completed in April 2024. The project is located in the most prosperous area of Dongguan city center, aiming at creating a new benchmark for consumer humanities business in Dongguan. In this paper, by collecting all kinds of POI (Point of Interest) data in Dongguan, using arcgis10.8 to analyze the kernel density, five kinds of POI data heat maps are obtained, and finally, according to the heat maps, the analysis and conclusions are drawn, which provide suggestions for attracting investment in the commercial center under construction.
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