Brief Analysis of the Strategy Research of Creating Online Celebrity for the Elderly on Short Video Platform

Abstract

With the iterative update of media technology, after a series of rapid growth cycles, the media platform of short video is not difficult to find that the short video industry is gradually changing from the previous traffic competition to the era of "content is king".It is not hard to see that in fact, users on short video platform may have aesthetic fatigue for ordinary online red, but the Internet celebrity for the elderly is refreshing and completely caters to the curiosity psychology of short video platform users. And according to the survey of media use of the elderly, we can find that: with the increase of the number of middle-aged and elderly people surfing the Internet, the new media platform is no longer just a gathering place for young people, and the scope of online red should not only be limited to the young online red. From the perspective of short video platform as a whole, the commercial implantation of short video content is gradually deepening. The massive and fragmented User-created Content of each platform is in opposition to the large-scale demand of advertising, and it can not meet the continuous demand of the platform for high-quality resources. The emergence of Multi-Channel Network has greatly improved the content production efficiency, and it has become a professional content production support organization, playing a role of economic support The role of economy and business. According to the first mock exam, most of the old red nets are also out of the Multi-Channel Network business model. The advantage of Multi-Channel Network is that it can not only achieve mass production in production content, but also realize the industrialization and industrialization of the network redactor training strategy. Created a large number of high-quality elderly web celebrity short video content creators, also led the new short video platform to create web celebrity business model.