Othering and Self-Cognition: A Paradigm for National Image Communication
DOI:
https://doi.org/10.54097/hiaad.v3i2.10115Keywords:
Other, Othering, Self-Cognition, National ImageAbstract
The study of national image communication is an academic topic discussed by scholars from various fields such as political science and communication studies. This paper aims to deconstruct the theory of "othering" in postcolonialism and explore the relationship between the real "other" and "self" in Orientalism, envisioning a utopian communication model of "self" under the paradigm of "othering." Faced with the dominant discourse system of the West, China's communication of its self-image is not only constrained by national values and power but also by the binary thinking patterns of "othering" and "self-cognition" inherent in the historical opposition between the East and the West. In this paradigm, it is impossible to completely detach ourselves from the Western "other" and achieve a modern "self-cognition." However, we can imagine a cognitive convergence in an idealized model, gradually aligning the Western perception of the Chinese "other" with China's self-cognition, thus forming a temporary balance and an objective "true image.".
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