Design of a New Physical Bookstore with Intangible Cultural Heritage Paper Theme based on Cultural Experience

Abstract

With the development of society, the traditional era of service economy is moving towards the era of experience economy. This has led to a higher pursuit of cultural added value in daily activity spaces. Traditional physical bookstores have a single and outdated cultural service function, and due to factors, such as electronic reading and online bookstores, it is difficult to meet people's higher consumption needs. The current operating situation of traditional physical bookstores is not optimistic, and there is an urgent need for transformation and upgrading. With the theme of intangible cultural heritage rice paper, this design plans to build a new physical bookstore in Jing County, Xuancheng, Anhui Province. Through the injection of functions, culture, digitalization, etc., it will create a place that can meet the diverse needs of consumers, and achieve one-stop experience of buying books, entertainment, leisure, and light food, so that it has both commercial value and intangible cultural characteristics. Forming a virtuous cycle of intangible cultural heritage driven bookstore transformation, and promoting the dissemination of intangible cultural heritage through bookstores.