Traditional Wedding Planning Brand Visual Image Design Research

-- Taking "Qing" brand as an example

Abstract

Before the brand image design, the analysis of brand positioning is the first step to build a successful brand. For the brand image design of wedding companies, consumer demand should be put in the first place, and what can stimulate consumers to produce consumer behavior should meet the following two conditions, -- explicit demand, invisible demand. Dominant demand refers to the purchase demand, while brands should pay more attention to the invisible needs of consumers to meet the psychological level. This is a key step in the brand's long-term development. This paper through the analysis of the wedding brand development market status, according to the demand of consumption as the guidance to carry out the brand image design work, from the ancient poetry and traditional wedding style to extract the design inspiration, in the visual design of the combination of traditional and modern techniques, for the wedding brand image design.