Study on the path of shaping the visual image of "POP MART" blind box

Abstract

In the background of the booming cultural industry, "blind box" as a form of cultural creation has become a craze among young consumers in recent years, and "POP MART", as a famous brand of blind box culture and creation in China, has occupied a place in the market. Based on the perspective of consumers, we explore the visual shaping path of "POP MART" blind boxes, discussing the selection of visual symbols, the shaping of cultural cores and the remaining problems of blind box shaping, and then analyze the development trend and innovation path of blind boxes in the future cultural and creative market. As a kind of cultural and creative carrier with diversified forms and rich contents, the blind box still has much room for development and innovation in the future, and also has the value of contemporary research.