Design and Study of Cultural and Tourism Publicity Based on the Creative Bazaar of "Pear Blossom Hanfu Festival" in Qianshan, Anshan, China

Abstract

This paper mainly focuses on the study of "Pear Blossom Hanbok Festival" in Chanshan, Anshan, and explores the background and significance of its development by analysing the current situation of this activity. In terms of research methodology, a combination of fieldwork and literature analysis is adopted. The concept of "Pear Blossom Hanbok Festival" creative bazaar culture and tourism promotion design is proposed, aiming to promote the inheritance and development of local culture through the integration of culture and tourism. In terms of the promotion and operation of the event, specific programmes were designed and analysed with a view to enhancing the visibility and attractiveness of the event. The comprehensive analysis shows that the study of the cultural and tourism promotion design of the "Pear Blossom Hanbok Festival" creative bazaar in Anshan has certain practical significance, which can help the dissemination and promotion of local culture.