Digital Translation of Visual Genes in Traditional Murals: Cultural Inheritance and Innovation in JD.com Brand IP Design

Jiarui Han

doi:10.54097/hmday892

Authors

Jiarui Han

DOI:

https://doi.org/10.54097/hmday892

Keywords:

Cultural Digitalization, Visual Genes, IP Design, Intangible Cultural Heritage, JD.com Case Study

Abstract

Against the backdrop of policies promoting the integration of the digital economy with traditional culture, this study explores the digital translation pathways of traditional mural visual genes through the practical case of JD.com brand IP design. By constructing a design model of "Cultural Analysis - Digital Translation - Scenario Application" and integrating digital design and artificial intelligence-driven technologies, this research achieves the modern reconstruction of traditional artistic elements. The findings indicate that digital translation not only effectively revitalizes the contemporary value of cultural heritage but also provides a new paradigm of cultural empowerment for corporate brand development, offering a reference pathway for the implementation of the "Two Innovations" policy in the commercial sector.

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