From Cultural Memory to Experience Economy: A Probe into the Dynamic Inheritance and Development Path of Chaoshan Intangible Cultural Heritage in the Realistic Context

-- Taking Teochew Opera as the Design Element of Tourism Performing Arts as an Example

Abstract

As a treasure of Lingnan culture, Teochew opera has been included in the first batch of national intangible cultural heritage list since 2006. The protection of Teochew opera has initially established a trinity model of "filing and survival - financial subsidies - education and communication" (marked by the regulations of Shantou on the protection and inheritance of Teochew Opera). However, based on the realistic context, there are two dilemmas in the perspective of dynamic inheritance of Teochew Opera: on the one hand, the cultural memory fault and inherent cognition between the new generation audience and the traditional opera; On the other hand, there is a structural contradiction between the traditional performance mode and the contemporary aesthetic demand. In this context, this paper focuses on the innovation and development path of Teochew opera from the perspective of cultural and tourism integration. By constructing the theoretical model of "cultural memory reproduction - Experience Economy Transformation - reconstruction of cultural identity", it explores the operation mechanism of Teochew opera opera by using modern tourism performing arts as a cultural intermediary, using the characteristics of scene narration and immersive experience of modern tourism performing arts to stimulate the emotion and cultural identity of the new generation of audiences, making the dynamic protection strategy of Teochew opera intangible cultural heritage with sustainable economic benefits through industrial operation, breaking through the limitations of the static protection of Teochew opera opera intangible cultural heritage. This approach offers more space for innovation and development in Chaoju, with the goal of transforming the protection of Chaoju's intangible cultural heritage from "blood transfusion-style maintenance" to "hematopoietic development." The aim is to provide a solution that combines academic and practical significance for the modern survival of traditional opera.