A Study on Narrative Construction and Emotional Design in the Design of Cultural and Creative Products Using Paper-Cutting Art

Abstract

As a vital representative of China's intangible cultural heritage, paper-cutting art embodies a rich tapestry of folk memories and cultural symbols. However, in the context of modernization and consumer diversification, its inheritance and innovation face significant challenges. This paper explores innovative approaches to the design of traditional paper-cutting art in cultural and creative product design. First, the study examines the historical evolution and formative characteristics of paper-cutting art, arguing that its symbolic language and folk connotations provide unique material for cultural and creative narratives. Second, from a narrative design perspective, the design logic of "story extraction—symbol translation—scene insertion" is analyzed, revealing the mechanisms by which paper-cutting art conveys cultural stories and creates emotional resonance in cultural and creative products. Third, drawing on emotional design theory, the paper proposes a multi-dimensional design approach through instinctive, behavioral, and reflective layers to stimulate users' visual pleasure, operational experience, and cultural identification. Through case studies such as the "Twenty-Four Solar Terms Paper-Cutting Cultural and Creative Series," the paper verifies the effectiveness of narrative and emotional design in enhancing the cultural added value of products and promoting the dissemination of traditional art among younger audiences. The research concludes that cultural and creative design for paper-cutting art should focus on the core strategy of "cultural narrative + emotional experience," achieving a transformation from "symbolic representation" to "cultural resonance," providing a viable path for the dynamic inheritance of traditional art and the high-quality development of the cultural and creative industries.