Design of Wuhan Regional Cultural IP Image for "Chu Culture Figures"
DOI:
https://doi.org/10.54097/j4m2d903Keywords:
Design of Wuhan Regional Culture, Intellectual Property Image Design, Cultural and Creative ProductsAbstract
Wuhan has a long and profound cultural history, as well as unique artistic charm. With the development and progress of the times and society, more and more people are gaining a deeper understanding of Wuhan's regional culture. As a central city in Central China, the emergence of Wuhan's regional IP image is conducive to promoting the city's unique culture externally, thereby fostering the better development of tourism in Central China and enhancing China's cultural confidence. This paper aims to provide references for the design and development of IP images and products themed around "Wuhan" through the investigation and research on the regional cultural IP images of Wuhan, Hubei Province.
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