Exploration of Digital Intelligence Inheritance of Jingdezhen Ceramic Intangible Cultural Heritage from the Perspective of Cultural and Tourism Integration

Abstract

Against the backdrop of the in-depth integration of culture and tourism, the inheritance and development of intangible cultural heritage (ICH) are embracing new opportunities as well as challenges. As one of the first entries inscribed on the UNESCO Representative List of the Intangible Cultural Heritage of Humanity, the ceramic ICH of Jingdezhen has been incorporated into the key projects of the national cultural digitization strategy, which necessitates breaking its development bottlenecks by virtue of culture-tourism integration and digital technologies. Taking Jingdezhen’s ceramic ICH as the research subject, this paper focuses on the core transformation of ICH from static exhibition to digital-intelligent inheritance. Based on the innovative practices of typical cultural-tourism scenarios such as in Taoxichuan, the Imperial Kiln Museum, Sanbao Village and Letian Market, it analyzes the coordinated development of culture-tourism integration and ceramic ICH, explores the paths and modes of ICH’s digital-intelligent inheritance empowered by digital technologies, and thus provides a reference for the sustainable development of handicraft-based ICH industries.