Thoughts on the Inheritance and Development of Chinese Traditional Music Empowered by Social Media

Abstract

Chinese traditional music originates from folk culture and is a distinctive artistic form of our country's outstanding traditional culture, carrying the characteristics of national aesthetics and the cultural veins of regional folk customs. Traditional music in China has long been passed down through apprenticeship, university education and offline performances, with its dissemination limited to the professional circle and having few channels for public access. The low level of popularization directly leads to a shortage of young inheritors and weak innovation motivation in the industry, restricting the inheritance and modernization development of traditional music. The popularity of social media has changed the way domestic culture is disseminated, breaking the time and space and circle limitations of traditional music dissemination. Small-scale music forms such as operas and folk minor tunes have been able to reach the public through online platforms, effectively expanding the coverage of dissemination and promoting the integration of traditional music with the tourism and cultural industries, broadening the industrialization path of traditional culture. At the same time, the operational model of platform traffic orientation has generated negative dissemination issues. Some creators, in order to gain popularity and adapt to fragmented dissemination scenarios, randomly simplify and adapt traditional music classics, producing a large amount of homogenized and superficial content. This kind of secondary creation departs from the original artistic framework and cultural connotations of traditional music, weakening the historical depth and artistic value of the works, and is not conducive to the dynamic and original inheritance of traditional music. Based on the current dissemination situation of traditional music on social media, combined with existing research and industry reality, this paper analyzes the positive effects and existing problems of new media on the inheritance of traditional music. The research proposes optimization countermeasures from three dimensions: content innovation, ecological governance, and industry supervision, to improve the digital inheritance model of traditional music, help the industry achieve long-term development, and provide references for the related practices of traditional music dissemination on new media.