Analyzing the Application of Dragon Graphic Creativity in IP Image Design

Zidi Guo; Miao Guo; Qing Pi; Jing Pan

doi:10.54097/hiaad.v3i2.9876

Authors

Zidi Guo
Miao Guo
Qing Pi
Jing Pan

DOI:

https://doi.org/10.54097/hiaad.v3i2.9876

Keywords:

Dragon Graphic Ideas, IP Image Design, Cultural Connotations, Brand Core Values, Development Trends

Abstract

The aim of this thesis is to explore the application of dragon graphic creativity in IP image design. By analyzing the symbolic meaning of the dragon in Chinese culture, we reveal the cultural connotation and symbolic characteristics of dragon graphic creativity. We then investigate the fit between dragon graphic creativity and brand core values, and use case studies to explore the application of dragon graphic creativity in IP image design in different industries. The findings of this thesis provide useful guidance and insights for designers and brands to better use dragon graphic creativity to create appealing IP images.

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