Media Integration and Digital Inheritance: A Study of Huizhou Rituals and Lacquerware Paths under Rural Cultural Revitalization

Abstract

At present, rural revitalization has risen to the level of national strategy, in which rural cultural revitalization is the soul of rural revitalization. As the essence of rural culture in Huizhou, the use and inheritance of Huizhou etiquette culture is particularly important. The core connotation of Huizhou etiquette culture can be summarized as "respecting etiquette, emphasizing etiquette", which has the functions of education, standardization, maintenance and regulation. Combined with the characteristics of today's society and era, the application and inheritance of Huizhou etiquette and culture should be based on the full study of the basis of adherence to some abandonment; in the inheritance of the basis of innovation; innovative use of the way to optimize the traditional way; make full use of the Internet, to open up new forms. The use and inheritance of Huizhou ritual culture is conducive to solving the "Three Rural Issues", building a beautiful countryside in Huizhou, promoting the coordinated development of the countryside, realizing the prosperity of the countryside, affluence, and achieving the goal of building a moderately prosperous society in an all-round way. At the same time, we study the production of traditional handicraft Huizhou lacquer ware and carry out regeneration design for it. On the one hand, it is of great social significance to carry forward the local culture of Huizhou, which is conducive to the improvement of the current status quo of the lack of awareness of the traditional culture of the local ethnic groups; on the other hand, it improves the state of no one to succeed the relatively lagging behind development of lacquerware craftsmanship, so that the consumers can understand and accept this traditional craftsmanship through the lacquerware cultural and creative products.