A Study on Generation Z College Students' Recognition and Acceptance of Traditional Chinese Medicine Wellness Culture from the Perspective of Healthy China

Abstract

This study focuses on Generation Z college students in Fujian Province, investigating their cognition, recognition, and acceptance of Traditional Chinese Medicine TCM wellness culture through a combination of questionnaires and interviews. The results show that over 60% of students hold a positive attitude towards TCM wellness culture, but their overall familiarity is relatively low, with only a small minority being very knowledgeable. Core concepts such as Yin-Yang and Five Elements, and the homology of medicine and food, have relatively higher recognition. Key factors influencing students' acceptance include health management needs, recognition of scientific validity, and compatibility with personal constitution. Strengthening physical fitness and enhancing immunity are the primary purposes for use, while personal constitution or symptoms are the most important factors considered when choosing methods. Students pay more attention to the practical role of TCM in daily wellness and solving common health problems, preferring low-trauma conditioning methods. They also suggest promoting TCM wellness culture through practical experiences, thematic activities, and general education courses. This study provides empirical evidence for the inheritance, innovation, and targeted dissemination of TCM culture among youth.