Enterprise Management Innovation of Latecomers under the Context of Artificial Intelligence Technology: From Catching Up to Leading: Taking BYD as an Example

Haohan Xu

doi:10.54097/24808381

Authors

Haohan Xu

DOI:

https://doi.org/10.54097/24808381

Keywords:

Artificial Intelligence Technology; Latecomers; Management Innovation; Grounded Theory; BYD.

Abstract

This paper focuses on the management innovation of latecomers in the context of artificial intelligence technology, using BYD as the research object and employing grounded theory for analysis. Through the coding analysis of relevant materials, it reveals the management innovation path and mechanism of BYD from the catching-up stage to the leading stage, including strategic adjustment, organizational transformation, and talent management, etc. The study finds that latecomers can achieve management innovation breakthroughs through artificial intelligence technology and thereby achieve the leap from catching up to leading, providing useful references for other latecomers.

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