From Diva to Idol: Development and Status Quo of Virtual Humans in the Entertainment Industry

Zhanpeng Li

doi:10.54097/6hj0k043

Authors

Zhanpeng Li School of Finance, Capital University of Economics and Business, Beijing, China

DOI:

https://doi.org/10.54097/6hj0k043

Keywords:

Virtual people, Idol and Diva, Evolution of technology.

Abstract

This paper focuses on analyzing the evolutionary process of virtual humans from virtual singers to virtual idols, exploring their development and commercial value in the entertainment industry to provide guidance for relevant investments. This research primarily uses a literature review method to sort out core technological innovation paths, revealing how artificial intelligence comprehensively enhances virtual humans' "IQ, EQ, and aesthetic quotient" and drives their transformation from functional roles to diversified entities. By comparing virtual singers, virtual idols, and real-life idols, it is evident that virtual idols have already achieved diversified economic benefits. In addition, market data shows that China's virtual human core market size is projected to reach 48.06 billion yuan by 2025, with the related industry scale reaching 640.27 billion yuan. Synthesizing the above, this paper will conclude that virtual idols already possess considerable commercial value and market potential, which will continue to be released with further technological development.

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