Consumer Psychology and Marketing Policies in the Blind Box Economy

Abstract

Blind boxes are not only a form of commodity, but also a consumption model that integrates entertainment experience, emotional attachment and social interaction. However, as the market expands, problems such as irrational consumption and excessive marketing have gradually emerged, drawing the attention of both the academic community and regulatory authorities. This paper adopts a research approach that combines literature review, case analysis, and interdisciplinary research methods. In so doing, the study provides a framework of “psychological mechanism - marketing strategy - compliant development” for analyzing this economic developing model. With the rapid expansion of the market, problems such as irrational consumption, excessive marketing, and opaque probability have gradually emerged, triggering discussions on consumer rights protection and industry norms. Against this backdrop, a systematic study on the consumer psychological mechanism and marketing strategies in the blind box economy holds theoretical and practical significance. The research argues that the development of digital technology and social media enables consumers to conveniently share unboxing experiences and exchange collection insights, creating a powerful community communication effect. More importantly, the uncertainty and sense of surprise brought by blind boxes meet the psychological needs of modern consumers for personalization and immediate satisfaction.