Research On Value Creation of Digital Economy Platforms: A Case Study of Meituan And JD. Com

Zixuan Wang

doi:10.54097/5v7rt620

Authors

Zixuan Wang Department of Computer Information Engineering, Daegu University, Gyeongsan, Gyeongsangbuk-do, South Korea

DOI:

https://doi.org/10.54097/5v7rt620

Keywords:

Digital platform enterprises; value creation theory; value of digital transaction platforms; case study.

Abstract

The development of the platform economy has profoundly reshaped the way enterprises create value, promoting the construction of an open value network with multi-party participation and resource aggregation. This article, based on the theory of value creation and using China's leading digital economy companies Meituan and JD.com as case studies, finds that the value creation of digital platform enterprises shows differentiated paths under different business models: in terms of value objectives, both types of platforms go beyond a single economic profit orientation and establish a triple value objective system covering economic efficiency, social welfare, and ecological sustainability;In terms of creating environments, Meituan fosters a flexible co-creation environment with diverse collaboration among the government, enterprises, and society through high-frequency consumption scenarios and an open ecosystem, whereas JD.com relies on its self-built logistics and supply chain infrastructure to create a closed, highly efficient operational environment with strong controllability and coordination. In terms of creating capabilities, data governance and intelligent applications become core supports. Meituan emphasizes the social embedding of data and cross-domain integration capabilities to promote the integration of public services and commercial value, while JD.com focuses on backend data-driven operational efficiency improvement and industry empowerment capabilities.This study reveals the differences in value creation among different types of digital platform enterprises, providing empirical evidence for improving the theory of value creation in digital contexts and offering practical insights for platform enterprises to achieve sustainable value creation.

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