Research on the influence of entrepreneurial mentor support behavior on college students' entrepreneurial opportunity identification

Xuan Zhang

doi:10.54097/jid.v2i2.5906

Authors

Xuan Zhang

DOI:

https://doi.org/10.54097/jid.v2i2.5906

Keywords:

Entrepreneurial mentor support behavior, Self-esteem, Identification of entrepreneurial opportunities

Abstract

Entrepreneurship mentors are important external support for the success of first-time entrepreneurs. As the source of entrepreneurial vitality in China, it is necessary for college students to support and guide their entrepreneurship. Based on this, from the perspective of specific entrepreneurial activities, this paper discusses how entrepreneurial tutor support can help college students identify entrepreneurial opportunities, so as to stimulate college students' entrepreneurial vitality and improve their entrepreneurial success rate. In addition, based on the information processing theory, this study introduced self-esteem as a mediator to build a theoretical model of entrepreneurial mentor support behavior on college students' entrepreneurial opportunity recognition. 140 survey data show that entrepreneurial mentor support behavior has a significant positive impact on college students' entrepreneurial opportunity recognition and self-esteem plays a mediating role between the two. The research results are conducive to the government departments and universities to improve the entrepreneurship tutor system according to the actual situation, and stimulate the entrepreneurial passion of college students.

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