Innovation and Entrepreneurship Research on an Agricultural Product Traceability and Precise Production-Sales Matching Platform Based on IoT+AI

Abstract

Against the backdrop of the digital rural strategy and agricultural modernization transformation, issues such as disjointed production and sales of agricultural products, imperfect traceability systems, and lack of quality trust have severely restricted agricultural industrial upgrading. This paper proposes the "Zhinong Cloud Chain" innovation and entrepreneurship project, constructing an agricultural product traceability and precise production-sales matching platform based on IoT + AI. By collecting full industrial chain data through IoT devices, relying on AI algorithms to achieve intelligent matching of production and sales needs, and combining blockchain technology to ensure tamper-proof traceability information, an integrated solution covering "production-monitoring-traceability-sales" is formed. The research analyzes the project's technical architecture, business model, market prospects, and implementation path, demonstrating the platform's practical value in addressing pain points such as low circulation efficiency of agricultural products and difficulty in ensuring quality and safety, and providing a reference for innovation and entrepreneurship in agricultural digitalization.