Research on the Business Model Challenges for the Media Industry in the New Era

Abstract

This paper examines the business model challenges faced by the media industry under the influence of technological advancements, aiming to explore the issues and opportunities encountered during the transition from traditional media to digital and intelligent media. By analyzing the development of the media industry through various conventional media, digital transformation, "Internet Plus," and intelligent media, the paper reveals the profound impact of technological progress on the media industry and investigates the evolution of media formats and shifts in business models. The main research content focuses on how advanced technologies such as cloud computing, big data, and artificial intelligence have driven the transformation and upgrading of traditional industries, especially in sectors like manufacturing, agriculture, and services. The paper also highlights the rise of personalized content recommendation and online-to-offline (O2O) business models, exploring new business models emerging in intelligent media related to content production, distribution, and user engagement. The conclusion indicates that technology is the core driving force behind the evolution of the media industry. With the continuous development of technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), user experiences and content distribution methods in the media industry will be further revolutionized. However, as opportunities arise from technological advancements, challenges related to data privacy and security are also emerging. In the future, the media industry will face the challenge of balancing technological innovation with regulatory oversight to ensure sustainable development.