How Does the Business Model of Film Industry Drive the Development of Local Economy and Related Industries

Abstract

Based on the trend of cultural globalization in today's society, the film industry has not only limited to pure propaganda moral values, or only for entertainment and leisure, the current movie in transfer emotion while given great commercial value, and the commercial elements and the film itself plays a role of complementary, film profits for investment companies and shareholders, bring star traffic, commercial elements and will drive the film propaganda, making advertising, star endorsements, tourism culture, investment profits reached the maximum balance. By means of listing and comparison, this paper deeply analyzes how the commercial elements of the film industry affect the development of other industries and how to drive the local economic progress so as to maximize the value of the film. The research helps better understand the economic principles behind the film, business thinking and the connection between the film industry and business, and also understand the coordinated relationship and influence between the advertising industry, entertainment industry, tourism industry and the film industry.