Research on the Brand Marketing Strategy of Disney Animation Films

Abstract

This paper examines Disney’s several marketing strategies to advance its animation brand. The study emphasizes how Disney uses conventional media, such as TV, newspapers, and magazines, to promote its films and successfully project its brand image. The study also looks at how Disney has used social media and other new media platforms to interact with viewers and create discussion about its animated films. The study also explores Disney’s approach to extending the life cycle of its cultural products and characters by adapting animated films into live-action versions. The introduction of Disney, the streaming service, and its effects on audience reach and profitability are also covered in the study. Furthermore, according to the report, Disney has a number of difficulties, including cultural appropriation, political correctness, reaching a diverse audience, and streamlining the streaming media platform. The research findings offer valuable insights into the animation industry and further our understanding of Disney’s brand marketing strategy.