The Impact of Digital Marketing and social media On Small and Medium Sized Business

Abstract

With the changes in people’s shopping methods and the diversification of the online shopping market, the advantages of small and medium-sized enterprises applying social media and digital marketing are becoming increasingly obvious. This article uses survey and interview methods to understand the opinions and feedback of consumers and entrepreneurs on social media, digital marketing, and online shopping, respectively. The results show that everyone unanimously agrees that online shopping has gradually become one of the most important daily purchases, but consumers still have concerns. This article gives two solutions: optimizing the company’s product content information, building private traffic, and improving after-sales service. These methods can help small and medium-sized enterprises expand the advantages of digital marketing and gain higher competitiveness with lower risks. Better application of the Internet and digital marketing by small and medium-sized enterprises can help enterprises improve their brand competitiveness in an increasingly mature online shopping market, benefiting the brand in the long term.