Research on the Business Operation Mode and Strategy of Top Sports Business Companies - Taking Anta Group as an Example

Abstract

In recent years, the global awareness of the importance of health and physical fitness has been on the rise, particularly in the wake of China's successful hosting of both the Summer and Winter Olympics. Physical exercise has become an integral part of people's lives, and as a result, the sports industry is thriving. China has emerged as a powerhouse in the sports business sector, boasting some of the world's largest sporting goods manufacturers, with well-established operational models and business strategies. This research focuses on Anta Group, one of the prominent players in China's sports business landscape, and conducts a qualitative analysis of its business environment. The study delves into Anta Group's ongoing cross-border mergers and acquisitions, its strategies for enhancing market competitiveness, its successful realization of synergy effects, and its diversified brand positioning. The significance of this research lies in its potential to provide valuable insights for the sustainable development of sports business companies. By closely examining Anta Group's business strategies and their outcomes, this study aims to distill strategic plans and outline future directions for companies operating in the sports business sector. The lessons learned from Anta Group's experiences can serve as a blueprint for other industry players, guiding them toward long-term growth, competitiveness, and success in an increasingly health-conscious and sports-oriented global market.