Vol. 27 (2024): 4th International Conference on Financial Economics and Investment Management (FEIM 2024)

January 06-07, 2024 | Yokohama, Japan

Editors: Rupert Gregory, Dongxin Fan

ISBN: 979-8-89183-046-2

Published: 21-03-2024

Preface

Preface: 4th International Conference on Financial Economics and Investment Management (FEIM 2024)

Rupert Gregory, Dongxin Fan

I

Articles

Research on the Comprehensive Impact of ESG Indicators on Supply Chain Sustainability, Economic Growth, and Policy Making

Yuhan Xu, Wenxin Wei, Xiaofei Zhang, Qianying Lin, Hongjie Guo, Wenrui Gao

1-8
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The influence of choice set size and time-lapse accuracy on E-commerce Decision-Making under different product types

Qianqian Dang

9-28
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Research on Monopsonistic Models and Magnitude of Minimum Wage’s Effects on Employment Level

Junyi Li

29-37
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Research on Fresh Food E-Commerce Modes in China and Their Development Prospects in the United States and Canada

Jiuxiao Zhang

38-48
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Research on the Relationship between Money Supply and Household Consumption——Verification Based on VAR Model

Yangqing Liu

49-59
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Research on Financial Competitiveness of Listed Companies in the New Energy Vehicle Industry: Analysis on BYD

Baiqu Feng

60-67
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The use of Hunger Marketing in Economy—Based on Apple and Xiaomi

Hanyin Zhang

68-76
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The Investigation of Rental Market Rent Models Based on Machine Learning

Shiqi Tang

77-90
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Integrating ERP, KM & AI for accounting area of SMEs

Yaxin Zheng

91-105
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Decathlon's Marketing Strategy Analysis and Market Expansion Means under 4P Marketing Theory

Boyuan Hao, Jianing Miao, Tianxu Zhao

106-113
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Research on Gender Treatment and Discrimination of World Mainstream of World Mainstream Sports Events

Chinchia Chang

114-118
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Research on Multinational Cosmetic Corporations' Business Models and Marketing Strategies Based on the 4P Theory: A Case Study of L'Oréal Group

Wenhui Xiong

119-126
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An Analysis of the Current Development and Challenges in Chinese Basketball: A Study of the CBA

Yuejing Huang

127-132
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A Study on the Correlation and Interaction between Celebrity Effect and Fan Economy

Ke Xu

133-137
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Research on the Business Operation Mode and Strategy of Top Sports Business Companies - Taking Anta Group as an Example

Tongtong Wu

138-143
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Analysis of the Impact of “Fandom Culture” on the Global Entertainment Industry.

Hejiaxi Wang

144-148
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The Impact of Exposed Design Elements on Sporting Events and the Commercial Marketing of Clubs - Take Football Jersey Design as an Example

Kejian Zhu

149-155
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Communication, Operation Logic, and Marketing of Fast Fashion Brands in China in the New Media Era: Take Urban Revivo as an Example

Jingyi Hao, Boran Wang, Wanzhu Zhao

156-164
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Influence of Celebrities on the Image Building of Luxury Brands

Zijun Chen, Wenwen Zong

165-171
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Analysis of the Stimulating Effect of Multimedia Marketing on Consumer Purchase Desire: A Case Study of TikTok Live Streaming Brands

Chenxinyu Wen, Kehan Xu, Wenting Zhang

172-178
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The Operation Logic of Constructing China's National Original IP to Empower the Peripheral Design of Game Brands: Based on the Case Investigation of Mihoyo

Jinyuan Li

179-188
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Generation Z's Surprise Narrative and Value Monetization: The Operation Logic and Risk of Blind Box Marketing

Haitong Cao

189-198
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Analysis of Factors Influencing Sports Shoes Purchase Preferences: An Exploration Based on Logistic Regression Model

Qingrui Liu

199-207
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Research on Marketing Strategies and Business Operation Models of Lululemon

Guo Howard Yi Kun, Qiuyun Jiang, Weichen Sun

208-213
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Research on the Popularization and Development Strategies of Niche Sports in China: A Case Study of Curling

Huiyang Du, Ziyu Peng, Fengyu Xie

214-219
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Recognition and Measurement of Intangible Assets in the Technology Industry based on IFRS

Huailing Tang

220-225
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A Compendium of Research on the Impact of Product Placement on Consumer Buying Behaviour

Zihan Qu, Ningxin Yang, Jiaqi Zhang

226-232
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Investigate Tesla’s Financial Condition Using SWOT Analysis

Hanwen Liang

233-238
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The Influence of Anchors' Personal Characteristics on Consumer Behavior

Haonan Chen, Jingxun Hu, Xiaoxiao Xu

239-245
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Sustainable Development Strategy for Social Media Marketing: Taking TikTok as an Example

Jiayi Dou, Zixuan Wei, Menghan Yi

246-252
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The Use of New Technologies in E-Commerce: A Study of Consumer Experience and Impact Based on Consumer Care Mechanisms

Xinyi Du, Weihao Ding, Yaqi Li

253-260
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A Study on the Optimisation of Brand Management of Luckin Coffee

Xicheng Zhu

261-267
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The Performance and Risk Analysis of M&A Deal: A Case Study of Geely Acquired Volvo

Zixuan Tang

268-274
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Analysis of the Impact of Product Reviews on Product Sales in the E-commerce Shopping Scenario: Take Taobao Reviews of 3CE Brand as an Example

Yanyan Chen, Jiawen Xu

275-280
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Analysis of Success to Alibaba IPO: Effectiveness of Dual-class Share Structure

Zixin Gong

281-287
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An Empirical Study of the Announcement Effect of Private Placement and Influencing Factors

Zhiyun Zeng

288-298
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A Study on Application in Quantitive Models of Financial Assets

Yueru Wang

299-304
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Analysis of Co-branding Strategies of Luckin Coffee and Moutai

Jingwen Huang

305-311
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A Review of the Impact of Aesthetic Experience on Consumers' Purchase Decisions

Ruoxi Wang

312-318
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Estimating Future New Energy Vehicle Market Through Industry Giants’ Financial Status Quo

Ziyue Chen

319-324
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ESG Performance and Corporate Digital Transformation

Huiyun Wu, Junnan Zheng, Zhiwei Zheng

325-333
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Benefit Analysis of Tencent's Acquisition of Sogou Company

Jiakai Chen

334-338
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Valuation Analysis of Medical Imaging Industry under COVID-19 in China

Yingying Guo

339-349
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Risks and Response Strategies in M&A of New Energy Enterprises: BYD's Acquisition of Jabil Circuit

Yinan Hu, Run Lou, Keyi Pang

350-356
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Analysis of Focus Media's Acquisition of Target Media

Yuqi Wei, Tianyi Zhu

357-361
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Industrial Transformation Models and Strategies in Industry Research in the New Era

Jiayi Hu

362-366
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Analysis of Post-Bankruptcy Effects and Reorganization: The Case of Founder Group

Binqing Yuan

367-372
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The 2008 Financial Crisis: Causes, Consequences, and Responses

Zihan Guo

373-378
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Comparison of Financing Models of Chinese Real Estate Enterprises: Vanke and Poly Development as Examples

Ruiqi Yang

379-384
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Research on the Impact of ESG Rating on Innovation in Chinese Enterprises

Zongbao Yue

385-412
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Preliminary Research on the Impact of Geopolitical Risks on Crude Oil Prices in the Chinese Market

Yang Xu

413-420
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Analysis of the Influencing Factors of Neighboring Countries’ Direct Investment in Myanmar

Myat Myint Mo

421-430
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Discussion on strategic trade cooperation between China and Kyrgyzstan under the background of “One Belt, One Road”

Imankulova Sabina

431-437
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A review of research on leadership performance feedback in the era of digital economy

Yizhou Jiang

438-443
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Towards novel financial risk prediction method with machine learning model

Kaiyu Xiong

444-450
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Assessing the Post-Pandemic Performance: Risk-Return Dynamics of China’s New Energy Sector Stocks

Junyi Chen

451-458
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Exchange rates and its impact on crude oil market

Shixuan Jiang

459-466
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A portfolio investment strategy of financial products with statistical machine learning

Xiaorong Liu

467-474
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Vol. 27 (2024): 4th International Conference on Financial Economics and Investment Management (FEIM 2024)

Preface

Articles

Indexing

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