Analysis of Factors Influencing Sports Shoes Purchase Preferences: An Exploration Based on Logistic Regression Model

Abstract

Sports shoes were originally designed as protective footwear for the feet, made from leather and plant materials. Over time, they evolved into various forms to meet different activity requirements during ancient times, including in ancient Egypt, Greece, and Rome. With the advent of the Industrial Revolution in the 19th century, sports shoes began to be mass-produced. Today, sports shoes have transcended their basic function and have become symbols of fashion and lifestyle, characterized by diverse designs and materials. Consumers around the world, faced with a plethora of sports shoe styles, are influenced by various factors in their purchasing decisions.This research obtained sales data for 30 Nike and Off-White collaborative sports shoe models from “Kaggle”, spanning from September 1, 2017, to February 13, 2019, across all fifty states of the United States. By constructing a logistic regression model, this research aims to investigate the factors influencing the purchasing preferences for sports shoes. The goal is to deepen our understanding of the characteristics and design preferences of global consumers regarding sports shoes, enhance brand positioning, and promote the prosperity of the sports shoe industry.