The Supply Chain Management of McDonald's
DOI:
https://doi.org/10.54097/t69pma65Keywords:
Supply Chain, 3-legged stool, OSCM.Abstract
This article is meant to be a full introduction to McDonald's and his supply chain system, why the food company is so successful and what efforts and innovations they have made to manage and operate their supply chain. The paper begins with the history of McDonald's and the current trends in the general consumer market, and then explains McDonald's market positioning and customers. Next, with a dialectical explanation of how McDonald's operates its own company and how it manages its own supply chain through the three-legged stool principle is presented, describing the upstream and downstream supply chains respectively. Finally, the sustainability of McDonald's supply chain and sustainable partnerships are discussed.
Downloads
References
McDonald's. "Our History” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com/us/en-us/about-us/our-history.html
Statistics and Data. "Biggest fast food chain in the world” (2022) (Accessed 25 July 2023). Available from: https://statisticsanddata.org/data/biggest-fast-food-chain-in-the-world/
Downie, R. "Who Are McDonald’s Main Competitors?"(2021) (Accessed 24 July 2023). Available from: https://www.investopedia.com/articles/markets/102815/who-are-mcdonalds-main-competitors.asp
Haigh, R. "RESTAURANTS 25 2023 RANKING” (2023) (Accessed 24 July 2023). Available from: https://brandirectory.com/rankings/restaurants/table
Jones, M. "The 10 Bestselling McDonald’s Menu Items—Ever” (2018) (Accessed 24 July 2023). Available from: https://www.rd.com/list/bestselling-mcdonalds-menu-items/
McDonald's. "Here's how (and why) we're evolving our Happy Meals around the world” (2023) (Accessed 25 July 2023). Available from: https://corporate.mcdonalds.com/corpmcd/our-stories/article/evolve-happy-meals.html
McDonald's. "Kids’ Nutrition” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com/us/en-us/about-our-food/whats-in-your-food/kids-nutrition.html
McDonald's. "Nutrition & Marketing Practices” (2023) (Accessed 25 July 2023). Available from: https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/food-quality-and-sourcing/nutrition-and-marketing-practices.html
McDonald's. “McWhirl on the new! The second piece can be matched at will~” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com.cn/news/20230721-TianPinZhan/
McDonald's. "Where We Operate” (2023) (Accessed 25 July 2023). Available from: https://corporate.mcdonalds.com/corpmcd/our-company/where-we-operate.html
McDonald's. "Franchising Overview” (2023) (Accessed 25 July 2023). Available from: https://corporate.mcdonalds.com/corpmcd/franchising-overview.html
McDonald's. "McDonald’s Food Suppliers” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com/us/en-us/about-our-food/meet-our-suppliers.html
McDonald's. "The Keystone Foods Story” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com/us/en-us/about-our-food/meet-our-suppliers/keystone-foods.html
McDonald's. “Management Idea” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com.cn/index/McD/about/value
McDonald's. "Food Safety” (2023) (Accessed 25 July 2023). Available from: https://corporate.mcdonalds.com/corpmcd/our-purpose-and-impact/food-quality-and-sourcing/food-safety.html
Vitasek, K., Manrodt, K. and Kling, J. (2012) ‘McDonald’s secret sauce for supply chain success’, Vested, pp. 119–152. doi:10.1007/978-1-137-51190-4_6.
‘Just-in-time (JIT)’ (2022) The Fairchild Books Dictionary of Fashion [Preprint]. doi:10.5040/9781501365287.1481.
McDonald's. "Green Package” (2023) (Accessed 13 July 2023). Available from: https://www.mcdonalds.com.cn/index/Planet/green-package-
McDonald's. "Green Restaurant” (2023) (Accessed 13 July 2023). Available from: https://www.mcdonalds.com.cn/index/Planet/green-restaurant
McDonald's. "Youth Employment” (2023) (Accessed 13 July 2023). Available from: https://www.mcdonalds.com.cn/index/Planet/youth-employment-page
McDonald's. "RMHC” (2023) (Accessed 13 July 2023). Available from: https://www.mcdonalds.com.cn/index/Planet/RMHC
McDonald, G.M. (1993) ‘Et go home? the successful management of expatriatetransfers’, Journal of Managerial Psychology, 8(2), pp. 18–29. doi:10.1108/02683949310032758.
Idzik, K. et al. (2010) McDonald’s Corporation Social Media: McDonald’s is lovin’ it [Preprint]. doi:10.4135/9781526405234.
McDonald's. “Childhood Nutrition” (2023) (Accessed 25 July 2023). Available from: https://www.mcdonalds.com.cn/index/Planet/
Manu, E. and Knight, A. (2019) ‘Understanding Supply Chain Management from a main contractor’s perspective’, Successful Construction Supply Chain Management, pp. 251–269. doi:10.1002/9781119450535.ch12.
Downloads
Published
Issue
Section
License
This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
How to Cite
