The Impact of Exposed Design Elements on Sporting Events and the Commercial Marketing of Clubs - Take Football Jersey Design as an Example

Abstract

Football jersey is an important symbol representing a football club. This study focuses on the various components of football jerseys, which have different commercial impacts on the football club. The color of the jersey is the symbol of the club. The graphics on the jersey usually contain the traditional culture of the club and the region, including natural landscapes and cultural features. The design of retro jerseys allows the team to regain its historical glory and also satisfies the fans' sense of belonging. The advertising and sales of jerseys bring diversified revenue to the club. The study analyzed the typical jersey designs of specific clubs from Europe and China, analyzed the various elements contained in their jerseys, and their promotional effects. The study also summarized the characteristics of jerseys with marketing advantages, that is, they need to have specific heritage elements, and they also need to be based on foreign markets and combine with world culture.