The Use of New Technologies in E-Commerce: A Study of Consumer Experience and Impact Based on Consumer Care Mechanisms

Abstract

In the past, the single marketing model of traditional e-commerce can no longer meet the experience of consumers in the shopping process, so that consumers' satisfaction and trust in the shopping process have declined, in order to solve this problem. The authors of this paper decided to take the current research and application examples as a starting point to review the existing research and summarize the new e-commerce model based on emerging technologies that have a significant impact and change on e-commerce platforms. This paper focuses on the application of virtual reality technology, virtual fitting mirror technology and artificial intelligence technology in different fields to analyze the impact of corresponding marketing strategies on consumers. This paper uses the SOR model to make a flowchart of the impact of marketing strategies applied by new technologies on consumer psychology and behavior based on existing research. In the end, it was found that new marketing models greatly improved the interaction between consumers and products, so as to regain consumer trust. This paper hopes that this research will have a certain impact on the future marketing model transformation of enterprises and play a certain reference role in future related research.