Research on Fresh Food E-Commerce Modes in China and Their Development Prospects in the United States and Canada

Abstract

In the past two decades, the Internet has profoundly affected China's economic development and promoted the transformation of many industries into e-commerce. The fresh market, which is closely related to 1.4 billion people, has also displayed a variety of retail methods that are different from traditional offline shopping under the promotion of the Internet. This huge consumption market has prompted practitioners in the fresh industry to constantly make innovative attempts and changes in the company's operation and supply chain management, eventually giving birth to several new fresh food e-commerce modes. Based on the background of China's population and city scales, this research compares the differences in the early investment, project operation, and supply chain structure of different modes, analyzes the specific scenarios applicable to each mode and the impact of the COVID-19, and explains the development direction of China's fresh food e-commerce business market in the post-epidemic era. Meanwhile, the United States and Canada have vast fresh consumption markets, and the high internet penetration rate guarantees the development of e-commerce. Combined with the market environment and the shopping habits of consumers in the United States and Canada, this research explores the development prospects of fresh food e-commerce modes with Chinese characteristics in these two countries and puts forward the improvements needed to adapt to the market.