A study of the Relationship between Corporate Compliance and the Loyalty of Gig Practitioners --Takeaway Platform Enterprises as an Example

Abstract

With the development of the digital economy, the structure of the labor force has been transformed, and the gig economy has become one of the new employment avenues in China. Influenced by the characteristics of the gig economy itself, gig practitioners present high turnover rates and difficulties in guaranteeing service quality. These problems reflect the lack of loyalty to the enterprise on the part of gig practitioners and the difficulty in managing the enterprise. This study uses psychological contract and social exchange theories to conduct research on the loyalty of gig practitioners by corporate organizational compliance of takeaway platform enterprises and introduces job security as a mediating variable. This paper analyzes three variables through the literature research method to explore the correlation between the dimensions of organizational compliance rights and benefits protection and value identity of takeaway platform enterprises and the loyalty of gig practitioners. Discusses the mediating role of job security of casual laborers in the influence of rights and benefits and value identity on their loyalty.