Vol. 37 (2024): 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

June 15-16, 2024 | Munich, Germany

Editors: Rachel Bartholomew, Zhuo Meng

ISBN: 979-8-89183-081-3

Published: 18-07-2024

Preface

Preface: 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

Rachel Bartholomew, Zhuo Meng

I

Articles

A Review of Research on the Corporate Governance Effects of Financing and Securities Financing Systems

Aa Gu Da Mu

1-4
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Relationship between CEO Facial Expressions and Stock Price Volatility Trends

Chuankai Lu, Manling Tan, Jiaqi Wang

5-9
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The Impact of the CEO's Angry Facial Expression on the Future Market Value of the Enterprise

Zhenhong Lu, Xinran Tang, Yi Xu

10-14
- PDF
Market Reflections on Digital Transformation of Enterprises -- A Case Study Based on Haier Smart Home

Yimeng Chen, Jinlan Lei, Xitong Luo, Zixin Lyu

15-19
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The Influence of CEO's Anger on Investors' Group Decision-Making

Lingrong Qiu

20-24
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The Impact of CEO Facial Attractiveness on Company Decisions

Binhong Li, Moxuan Li, Jiahao Zhou

25-31
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Research on Marketing Strategy of Haier’s Smart Home Appliance Based on Consumer Psychology Analysis

Xinran Wei

32-40
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Analysis and Suggestions of Luckin Coffee’s Promotion Strategy from the Perspective of Communication

Xinyi Peng

41-47
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A Study on the Impact of Cross-Border M&A on Firm Performance -- A Case Study of Tencent's Acquisition of Sumo Group

Yaqi Mao

48-54
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Case Study on The Failure of World Agricultural Machinery IPO

Ruijing Sun, Ziyi Zeng, Yihan Zhu

55-63
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Analyzing the Marketing Strategy of Chinese Cross-border E-commerce from the Perspective of Chinese-American Cultural Differences

Yanwen Wang

64-70
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4P Analysis on Perfect Diary and Advice on its Future Development

Zihan Zhou

71-76
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Analysis of Huawei Smartphone’s Marketing Strategy and Future Prospects

Ruize Qi

77-82
A Study of Teenagers’ Excessive Virtual Consumption Behavior: A Social Phenomenon

Zuyuan Bai

83-87
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From Business Model and Marketing Analyze the Success and Future Development of McDonald’s

Kun An

88-95
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An Analysis of Marketing Strategy for Cotti Coffee—Comparing with Luckin Coffee

Yuehan Lu

96-101
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An Example of Negative Screening Application in ESG Investing

Jiayi Lu

102-106
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Brand Marketing Strategy Based on Consumer Behavior--Taking POP MART as an Example

Haiyan Zhou

107-111
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A study of the Relationship between Corporate Compliance and the Loyalty of Gig Practitioners --Takeaway Platform Enterprises as an Example

Xin Xie

112-117
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Regional digital economy development and enterprise ESG performance —— comes from the empirical analysis of the panel data of Chinese A-share listed companies

Jingyan Wang

118-134
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An Investing Method That Combined ESG Factor and Modern Portfolio Theory

Xinyi Pan

135-141
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Unravelling the ESG Conundrum: Using Regression Analysis to Assess the True Performance Reflected by ESG

Gong Chen

142-147
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The Relation between ESG Performance and Financial Performance: Evidence from Healthcare Firms

Jiyun Deng

148-153
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Tsingtao Beer ESG Performance and Its Impact on Corporate Performance

Yuxuan Cai

154-160
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The Influence of Social Media Influencers Recommendation on Consumers' Impulsive Buying Behavio

Jinglan Cao

161-168
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Research on ESG Information Disclosure of Yili Group and Its Impact on Corporate Performance

Zimeng Wang

169-177
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A Study of the Application and Effectiveness of Master Data Management in Sinocare

Wanling Peng

178-183
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ESG performance and improvement of corporate accounting information quality

Ziyan Dai

184-202
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Research on the Relationship between Supply Chain Management and Enterprise Development

Zhuofan Zhao

203-209
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The Impact of ESG Performance on Corporate’s Financial Performance: Evidence from China’s Automobile Manufacturing Industry

Ruoting Chen

210-220
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Implications Of ESG Rating for Sustainable Development

Yilin Jiao

221-226
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The Impact of Huizhou Merchant Culture on The Formal Systems of Enterprises: A Case Study

Donghao Liu

227-231
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ESG Performance of Alibaba Group and Its Impact on Financial Performance

Yingqi Wang

232-240
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The Research on The Relationship Between Employee Psychology and Work Performance

Qijun Liu

241-245
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Research And Analysis on Brand Marketing Under the Influence of Fan Economy - Taking "Fan Circle Culture" As an Example

Xiaohui Cui

246-252
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Louis Vuitton Design Style to Attract Consumers

Zhiyi Liu

253-258
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A Study of The Mutual Influence Between Relationship Marketing and Customer Loyalty

Yaohui Chen

259-265
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The Role of Digital Marketing in Promoting Sports Marketing：Taking the Changes in NBA Marketing Methods as An Example

Zhuoli Yu

266-274
- PDF
Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales

Yuqing Liang, Yuhan Liu, Yinan Shi, Hanxi Yong

275-283
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Analysis Of Marketing Strategy of Age Z Luxury Group ----- Take Louis Vuitton as An Example

Xinyang Liu

284-289
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Analysis Of the Current Situation and Development of China's Luxury Consumption Market -- A Case Study Of "Chengdu Taikoo Li"

Yuehong Zhou

290-296
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The Relationship Between Financial Performance And ESG: Evidence from Bloomberg

Kaifeng Zhou

297-305
- PDF
Study On the Relationship Between Corporate Financial Risk Management and Financial Robustness

Chengyuan Chi

306-311
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ACM Research's ESG Information Disclosure and Its Impact on Corporate Performance

Qianmeng Zhang

312-319
- PDF
Research On Regional Development Differences from Perspective of Coordinated Development of Sports: A Case Of CBA

PALIZHATI ABUDUREXITI

320-328
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Current Situation, Problems and Future Development of Sports Rehabilitation Industry: A Comparative Study of Sports Rehabilitation Industry in China and The United States

Dezhen Wang

329-336
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Research On Financial Digital Transformationpath of Logistics Industry Empowered By RPA

Ziling Zhang

337-342
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Corporate Sustainability: An Inquiry into Sustainable Leadership and Corporate Culture

Xiaoyang Li

343-350
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Research On Marketing and Business Management Strategy of Sports Commercial Brand Based On 4ps Theory: A Case Study of Lululemon

Jiajie Yang

351-357
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Study Of Soochow Securities Co., Ltd Digital Intelligence Transformation -- Observations Based on Trading and Operational Systems

Peiyin Lyu

358-364
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Application and Impact of Cloud Computing in Business Development

Xiaonuo Chen

365-369
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Research on the Application and Benefits of Financial Cloud in Small and Medium Sized Enterprises

Yaxin Zhang

370-375
- PDF
The Use and of Financial Cloud from Nanjing Iron and Steel Group Corp (Nisco)

Jiamin Liu

376-382
- PDF
The Impact of Block Chain Technology on Enterprises --A Case Study of Alibaba Group

Hongyu Lin

383-389
- PDF
The Impact of CEO Philanthropy Enthusiasm on Their Firm's M&A Performance

Chenxia Zhao

390-394
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Research on Brand Development of Chinese Sports Events--Taking the Chinese Professional Basketball League CBA as an Example

Ruijin Jiang

395-402
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The Impact of Recognition of Specialized and New Enterprises on Corporate Cash Holdings

Yuzhuang Zhang, Sizhe Wang

403-414
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The Impact of ESG Performance on Stock Price Crash Risk: A Study Based on the Perspective of Auditor Opinion Influence

Yukun Li

415-429
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Corporate Social Responsibility, Analyst Focus and Firm Performance

Fangfei Liao, Rui Zhang, Jiaxuan Song

430-447
- PDF
Study of the Effects of Personality Traits on Team Collaboration and Organizational Performance

Wenhui Jia

448-454
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Research on the Integration of Online and Offline Channels in Marketing

Chixin Huang, Yanrui Wu

455-462
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Application and Effect Analyses of RPA in Financial Scenarios of Sinochem International Corporation

Ziyue Bai

463-469
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The Impact of Gender Differences between Leaders and Team Members on Leadership Styles in Group Collaboration

Shuyang Bai

470-477
- PDF
Creativity-performance Relationship: The Moderating Role of Working Engagement and Mindfulness

Yutong Wu

478-484
- PDF
The Relationship between Emotional Intelligence and Self-Efficacy among Ordinary Chinese Employees

Yuqing Wen

485-488
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Research on the Current Situation and Development of Chinese Market and Brand Marketing of Sports Events under the Perspective of Fan Economy: Taking NBA as an Example

Jialin Hu, Jiaxuan Li, Wenghan Shi

489-495
- PDF
Exploring the Practical Application of Financial Sharing Models in Petroleum Enterprises: A Case Study of China National Petroleum Corporation (CNPC)

Tianqi Li, Yixian Lyu, Rujia Zhang

496-504
- PDF
Analysis of the Impact of RPA Technology on the Finance Middle Office

Jiajia Hu, Yiheng Mao, Siyu Pan

505-510
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The Analysis of Jellycat Brand

Jielei Zhou

511-517
- PDF
Analysis of Yili Corporation's Operating Capacity

Lingyi Zhu

518-523
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Study on the Financial Impact of Perpetual Debt--Based on the Case Analysis of Gezhouba Company

Chen Chen, Lingyi Zhu

524-528
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Research on Environmental Accounting Information Disclosure of Mining Enterprises in China under the Context of Carbon Neutrality

Jialu Xu

529-535
- PDF
Study on the impact of ChatGPT on Accounting Revolution

Ziqing Wang

536-539
- PDF
Research on the application of financial sharing service in internal supply chain cost management -- taking Haier as an example

Yufan Chen

540-545
- PDF
Based on the DuPont analysis method under the IQIYI Study on Profitability Issues

Yufan Ban

546-557
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The Causes and Countermeasures of High Debt Ratio in Real Estate Enterprises

Yuting Shao

558-562
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Board Faultline and Corporate Fraud

Xue Qiu

563-569
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Financial Statement Analysis of Shenzhen Airport

Xiaofu Wang

570-573
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Marketing and Digital Transformation: Trends, Challenges and Opportunities

Bohan Zhang

574-581
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Vol. 37 (2024): 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

Preface

Articles

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