Vol. 37 (2024): 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

View Vol. 37 (2024): 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

June 15-16, 2024 | Munich, Germany

Editors: Rachel Bartholomew, Zhuo Meng

ISBN: 979-8-89183-081-3

Published: 18-07-2024

Preface

  • Preface: 2nd International Conference on Company Management, Accounting and Marketing (CMAM 2024)

    Rachel Bartholomew, Zhuo Meng
    I
    DOI: https://doi.org/10.54097/6e9cwn38

Articles

  • A Review of Research on the Corporate Governance Effects of Financing and Securities Financing Systems

    Aa Gu Da Mu
    1-4
    DOI: https://doi.org/10.54097/peqvps91

  • Relationship between CEO Facial Expressions and Stock Price Volatility Trends

    Chuankai Lu, Manling Tan, Jiaqi Wang
    5-9
    DOI: https://doi.org/10.54097/yvqxx051

  • The Impact of the CEO's Angry Facial Expression on the Future Market Value of the Enterprise

    Zhenhong Lu, Xinran Tang, Yi Xu
    10-14
    DOI: https://doi.org/10.54097/1nysze98

  • Market Reflections on Digital Transformation of Enterprises -- A Case Study Based on Haier Smart Home

    Yimeng Chen, Jinlan Lei, Xitong Luo, Zixin Lyu
    15-19
    DOI: https://doi.org/10.54097/r71r1t85

  • The Influence of CEO's Anger on Investors' Group Decision-Making

    Lingrong Qiu
    20-24
    DOI: https://doi.org/10.54097/azay6c03

  • The Impact of CEO Facial Attractiveness on Company Decisions

    Binhong Li, Moxuan Li, Jiahao Zhou
    25-31
    DOI: https://doi.org/10.54097/k22fbj42

  • Research on Marketing Strategy of Haier’s Smart Home Appliance Based on Consumer Psychology Analysis

    Xinran Wei
    32-40
    DOI: https://doi.org/10.54097/ptdjzn38

  • Analysis and Suggestions of Luckin Coffee’s Promotion Strategy from the Perspective of Communication

    Xinyi Peng
    41-47
    DOI: https://doi.org/10.54097/vrk76211

  • A Study on the Impact of Cross-Border M&A on Firm Performance -- A Case Study of Tencent's Acquisition of Sumo Group

    Yaqi Mao
    48-54
    DOI: https://doi.org/10.54097/srz8d498

  • Case Study on The Failure of World Agricultural Machinery IPO

    Ruijing Sun, Ziyi Zeng, Yihan Zhu
    55-63
    DOI: https://doi.org/10.54097/nxegwt47

  • Analyzing the Marketing Strategy of Chinese Cross-border E-commerce from the Perspective of Chinese-American Cultural Differences

    Yanwen Wang
    64-70
    DOI: https://doi.org/10.54097/vtztp865

  • 4P Analysis on Perfect Diary and Advice on its Future Development

    Zihan Zhou
    71-76
    DOI: https://doi.org/10.54097/6xtnvq94

  • Analysis of Huawei Smartphone’s Marketing Strategy and Future Prospects

    Ruize Qi
    77-82
    DOI: https://doi.org/10.54097/4ktmd188

  • A Study of Teenagers’ Excessive Virtual Consumption Behavior: A Social Phenomenon

    Zuyuan Bai
    83-87
    DOI: https://doi.org/10.54097/gacxaw61

  • From Business Model and Marketing Analyze the Success and Future Development of McDonald’s

    Kun An
    88-95
    DOI: https://doi.org/10.54097/e67fks03

  • An Analysis of Marketing Strategy for Cotti Coffee—Comparing with Luckin Coffee

    Yuehan Lu
    96-101
    DOI: https://doi.org/10.54097/a6ckg934

  • An Example of Negative Screening Application in ESG Investing

    Jiayi Lu
    102-106
    DOI: https://doi.org/10.54097/wx4ybx68

  • Brand Marketing Strategy Based on Consumer Behavior--Taking POP MART as an Example

    Haiyan Zhou
    107-111
    DOI: https://doi.org/10.54097/wawq7q41

  • A study of the Relationship between Corporate Compliance and the Loyalty of Gig Practitioners --Takeaway Platform Enterprises as an Example

    Xin Xie
    112-117
    DOI: https://doi.org/10.54097/gdthz775

  • Regional digital economy development and enterprise ESG performance —— comes from the empirical analysis of the panel data of Chinese A-share listed companies

    Jingyan Wang
    118-134
    DOI: https://doi.org/10.54097/1cspbt32

  • An Investing Method That Combined ESG Factor and Modern Portfolio Theory

    Xinyi Pan
    135-141
    DOI: https://doi.org/10.54097/8rfg6t91

  • Unravelling the ESG Conundrum: Using Regression Analysis to Assess the True Performance Reflected by ESG

    Gong Chen
    142-147
    DOI: https://doi.org/10.54097/h6spz528

  • The Relation between ESG Performance and Financial Performance: Evidence from Healthcare Firms

    Jiyun Deng
    148-153
    DOI: https://doi.org/10.54097/1ceqex46

  • Tsingtao Beer ESG Performance and Its Impact on Corporate Performance

    Yuxuan Cai
    154-160
    DOI: https://doi.org/10.54097/8q8y2c23

  • The Influence of Social Media Influencers Recommendation on Consumers' Impulsive Buying Behavio

    Jinglan Cao
    161-168
    DOI: https://doi.org/10.54097/v4y7y898

  • Research on ESG Information Disclosure of Yili Group and Its Impact on Corporate Performance

    Zimeng Wang
    169-177
    DOI: https://doi.org/10.54097/w752jv23

  • A Study of the Application and Effectiveness of Master Data Management in Sinocare

    Wanling Peng
    178-183
    DOI: https://doi.org/10.54097/04mh6y14

  • ESG performance and improvement of corporate accounting information quality

    Ziyan Dai
    184-202
    DOI: https://doi.org/10.54097/k3wtnn35

  • Research on the Relationship between Supply Chain Management and Enterprise Development

    Zhuofan Zhao
    203-209
    DOI: https://doi.org/10.54097/qn6xyc37

  • The Impact of ESG Performance on Corporate’s Financial Performance: Evidence from China’s Automobile Manufacturing Industry

    Ruoting Chen
    210-220
    DOI: https://doi.org/10.54097/7ck76113

  • Implications Of ESG Rating for Sustainable Development

    Yilin Jiao
    221-226
    DOI: https://doi.org/10.54097/8863ta30

  • The Impact of Huizhou Merchant Culture on The Formal Systems of Enterprises: A Case Study

    Donghao Liu
    227-231
    DOI: https://doi.org/10.54097/x2s95b03

  • ESG Performance of Alibaba Group and Its Impact on Financial Performance

    Yingqi Wang
    232-240
    DOI: https://doi.org/10.54097/kvtp3j37

  • The Research on The Relationship Between Employee Psychology and Work Performance

    Qijun Liu
    241-245
    DOI: https://doi.org/10.54097/mgnbq760

  • Research And Analysis on Brand Marketing Under the Influence of Fan Economy - Taking "Fan Circle Culture" As an Example

    Xiaohui Cui
    246-252
    DOI: https://doi.org/10.54097/hnttz246

  • Louis Vuitton Design Style to Attract Consumers

    Zhiyi Liu
    253-258
    DOI: https://doi.org/10.54097/ynb4ba21

  • A Study of The Mutual Influence Between Relationship Marketing and Customer Loyalty

    Yaohui Chen
    259-265
    DOI: https://doi.org/10.54097/86c0eg70

  • The Role of Digital Marketing in Promoting Sports Marketing：Taking the Changes in NBA Marketing Methods as An Example

    Zhuoli Yu
    266-274
    DOI: https://doi.org/10.54097/rw83ap16

  • Analysis On the Influence of Tea Brand Co-Branding Strategy on Tea Sales

    Yuqing Liang, Yuhan Liu, Yinan Shi, Hanxi Yong
    275-283
    DOI: https://doi.org/10.54097/q2178c62

  • Analysis Of Marketing Strategy of Age Z Luxury Group ----- Take Louis Vuitton as An Example

    Xinyang Liu
    284-289
    DOI: https://doi.org/10.54097/7kgxj444

  • Analysis Of the Current Situation and Development of China's Luxury Consumption Market -- A Case Study Of "Chengdu Taikoo Li"

    Yuehong Zhou
    290-296
    DOI: https://doi.org/10.54097/sxrvnc28

  • The Relationship Between Financial Performance And ESG: Evidence from Bloomberg

    Kaifeng Zhou
    297-305
    DOI: https://doi.org/10.54097/72varc27

  • Study On the Relationship Between Corporate Financial Risk Management and Financial Robustness

    Chengyuan Chi
    306-311
    DOI: https://doi.org/10.54097/hq906084

  • ACM Research's ESG Information Disclosure and Its Impact on Corporate Performance

    Qianmeng Zhang
    312-319
    DOI: https://doi.org/10.54097/88s1w830

  • Research On Regional Development Differences from Perspective of Coordinated Development of Sports: A Case Of CBA

    PALIZHATI ABUDUREXITI
    320-328
    DOI: https://doi.org/10.54097/3g6g1956

  • Current Situation, Problems and Future Development of Sports Rehabilitation Industry: A Comparative Study of Sports Rehabilitation Industry in China and The United States

    Dezhen Wang
    329-336
    DOI: https://doi.org/10.54097/rjv00794

  • Research On Financial Digital Transformationpath of Logistics Industry Empowered By RPA

    Ziling Zhang
    337-342
    DOI: https://doi.org/10.54097/amt0p254

  • Corporate Sustainability: An Inquiry into Sustainable Leadership and Corporate Culture

    Xiaoyang Li
    343-350
    DOI: https://doi.org/10.54097/08kpga21

  • Research On Marketing and Business Management Strategy of Sports Commercial Brand Based On 4ps Theory: A Case Study of Lululemon

    Jiajie Yang
    351-357
    DOI: https://doi.org/10.54097/wv3efn51

  • Study Of Soochow Securities Co., Ltd Digital Intelligence Transformation -- Observations Based on Trading and Operational Systems

    Peiyin Lyu
    358-364
    DOI: https://doi.org/10.54097/vwrfk678

  • Application and Impact of Cloud Computing in Business Development

    Xiaonuo Chen
    365-369
    DOI: https://doi.org/10.54097/ct6kzm23

  • Research on the Application and Benefits of Financial Cloud in Small and Medium Sized Enterprises

    Yaxin Zhang
    370-375
    DOI: https://doi.org/10.54097/nz2nm854

  • The Use and of Financial Cloud from Nanjing Iron and Steel Group Corp (Nisco)

    Jiamin Liu
    376-382
    DOI: https://doi.org/10.54097/5damyq65

  • The Impact of Block Chain Technology on Enterprises --A Case Study of Alibaba Group

    Hongyu Lin
    383-389
    DOI: https://doi.org/10.54097/ppvf5z35

  • The Impact of CEO Philanthropy Enthusiasm on Their Firm's M&A Performance

    Chenxia Zhao
    390-394
    DOI: https://doi.org/10.54097/se6xqs32

  • Research on Brand Development of Chinese Sports Events--Taking the Chinese Professional Basketball League CBA as an Example

    Ruijin Jiang
    395-402
    DOI: https://doi.org/10.54097/zr4qhk85

  • The Impact of Recognition of Specialized and New Enterprises on Corporate Cash Holdings

    Yuzhuang Zhang, Sizhe Wang
    403-414
    DOI: https://doi.org/10.54097/dpxrce47

  • The Impact of ESG Performance on Stock Price Crash Risk: A Study Based on the Perspective of Auditor Opinion Influence

    Yukun Li
    415-429
    DOI: https://doi.org/10.54097/ssbvkz18

  • Corporate Social Responsibility, Analyst Focus and Firm Performance

    Fangfei Liao, Rui Zhang, Jiaxuan Song
    430-447
    DOI: https://doi.org/10.54097/0g4hd292

  • Study of the Effects of Personality Traits on Team Collaboration and Organizational Performance

    Wenhui Jia
    448-454
    DOI: https://doi.org/10.54097/6q5ht075

  • Research on the Integration of Online and Offline Channels in Marketing

    Chixin Huang, Yanrui Wu
    455-462
    DOI: https://doi.org/10.54097/c0hnrg87

  • Application and Effect Analyses of RPA in Financial Scenarios of Sinochem International Corporation

    Ziyue Bai
    463-469
    DOI: https://doi.org/10.54097/7c5snb12

  • The Impact of Gender Differences between Leaders and Team Members on Leadership Styles in Group Collaboration

    Shuyang Bai
    470-477
    DOI: https://doi.org/10.54097/qs2gzc13

  • Creativity-performance Relationship: The Moderating Role of Working Engagement and Mindfulness

    Yutong Wu
    478-484
    DOI: https://doi.org/10.54097/yj30jr62

  • The Relationship between Emotional Intelligence and Self-Efficacy among Ordinary Chinese Employees

    Yuqing Wen
    485-488
    DOI: https://doi.org/10.54097/3mfgqe89

  • Research on the Current Situation and Development of Chinese Market and Brand Marketing of Sports Events under the Perspective of Fan Economy: Taking NBA as an Example

    Jialin Hu, Jiaxuan Li, Wenghan Shi
    489-495
    DOI: https://doi.org/10.54097/aa48xb58

  • Exploring the Practical Application of Financial Sharing Models in Petroleum Enterprises: A Case Study of China National Petroleum Corporation (CNPC)

    Tianqi Li, Yixian Lyu, Rujia Zhang
    496-504
    DOI: https://doi.org/10.54097/wjg5qd77

  • Analysis of the Impact of RPA Technology on the Finance Middle Office

    Jiajia Hu, Yiheng Mao, Siyu Pan
    505-510
    DOI: https://doi.org/10.54097/b238fs98

  • The Analysis of Jellycat Brand

    Jielei Zhou
    511-517
    DOI: https://doi.org/10.54097/swj4h182

  • Analysis of Yili Corporation's Operating Capacity

    Lingyi Zhu
    518-523
    DOI: https://doi.org/10.54097/zdjqjh76

  • Study on the Financial Impact of Perpetual Debt--Based on the Case Analysis of Gezhouba Company

    Chen Chen, Lingyi Zhu
    524-528
    DOI: https://doi.org/10.54097/f48s6287

  • Research on Environmental Accounting Information Disclosure of Mining Enterprises in China under the Context of Carbon Neutrality

    Jialu Xu
    529-535
    DOI: https://doi.org/10.54097/mfanrh66

  • Study on the impact of ChatGPT on Accounting Revolution

    Ziqing Wang
    536-539
    DOI: https://doi.org/10.54097/f0r4x186

  • Research on the application of financial sharing service in internal supply chain cost management -- taking Haier as an example

    Yufan Chen
    540-545
    DOI: https://doi.org/10.54097/kr9mp637

  • Based on the DuPont analysis method under the IQIYI Study on Profitability Issues

    Yufan Ban
    546-557
    DOI: https://doi.org/10.54097/ht1gj898

  • The Causes and Countermeasures of High Debt Ratio in Real Estate Enterprises

    Yuting Shao
    558-562
    DOI: https://doi.org/10.54097/r8xej287

  • Board Faultline and Corporate Fraud

    Xue Qiu
    563-569
    DOI: https://doi.org/10.54097/kxzwgz49

  • Financial Statement Analysis of Shenzhen Airport

    Xiaofu Wang
    570-573
    DOI: https://doi.org/10.54097/n5vjzz69

  • Marketing and Digital Transformation: Trends, Challenges and Opportunities

    Bohan Zhang
    574-581
    DOI: https://doi.org/10.54097/vbcaq956