Analysis Of Marketing Strategy of Age Z Luxury Group ----- Take Louis Vuitton as An Example

Abstract

The theme of this thesis is luxury marketing. The analysis mainly takes Louis Vuitton as a case. It includes the analysis of the marketing strategy of Louis Vuitton, the brief analysis of the marketing strategy of Louis Vuitton and other luxury brands. And the successful marketing of other luxury brands for Louis Vuitton or the luxury industry. Using the method of literature review. The authors found that: Luxury brands that want to develop actively need to focus on implementing sustainable development and eco-friendly fashion. The implementation of sustainable development can also expand the consumer market for the brand. The use of network marketing in the Z era is divided into two aspects. The first is the combination of Internet science and technology and brand. The second is the brand promotion of the Internet platform. This is very important for any brand. In the era of Z, more and more consumers pay attention to the connotation of brand cultural value; Brands can choose co-branded objects in high-value areas if they want to get greater exposure when doing joint activities. Brands should always be ready to meet challenges.