Louis Vuitton Design Style to Attract Consumers

Abstract

Marketing strategy is one of the key topics in today's research. Researchers find the progress of marketing strategy, but there is still a research gap in marketing strategy. Therefore, this paper conducts an experimental study based on the analysis of marketing strategy applied by Louis Vuitton's design style in the market and explores how to respond to changes in market demand through marketing strategy. Louis Vuitton adopts unique design style to attract its own consumers, and sets up unique marketing strategies to arouse consumers' desire to buy. At the same time, it analyzes its target consumers to determine consumption patterns and how to promote its products. This paper provides other brands with the successful experience of Louis Vuitton's design style and marketing strategy. Louis Vuitton needs to constantly innovate marketing strategies, try new design styles, strengthen online and offline interactive experiences, and make full use of big data and social media for precision marketing [10]. Through the implementation of these measures, Louis Vuitton can better adapt to market changes and maintain its leading position in the luxury market.