Research on the Development Prospect of E-commerce Live Broadcast Based on SWOT Analysis

Abstract

In the context of the epidemic, the digitalization degree of all walks of life is getting higher and higher, and mobile Internet users, livestreaming users and e-commerce users have witnessed explosive growth. Livestreaming of e-commerce is a new business mode of network culture development, and the marketing mode of "network livestreaming +" is gradually forming. As a short video blogger, the author of this paper finds that the dividend of short video has cultivated the market for live streaming e-commerce businesses. In particular, with the rapid development of the mobile Internet, the user scale of short videos has grown rapidly. Therefore, this aspect is studied. Based on the current development status of livestreaming e-commerce, this paper uses SWOT analysis method to describe the development prospects of livestreaming e-commerce and try to put forward countermeasures and suggestions. The method of the second part of the article is based on SWOT analysis. Through a series of analysis, this paper comes to the conclusion that e-commerce live broadcasting has infinite development potential in the future. Although e-commerce live broadcasting still has many shortcomings, people have been optimizing these weaknesses step by step.