Vol. 2 (2022): 2022 International Conference on Economic Management and Foreign Trade (EMFT 2022)

September 10-11, 2022 | Edinburgh, UK

Editors: Gerald Bartlett, Jie Zhang

ISBN: 978-1-62437-562-0

Published: 06-11-2022

Preface

Preface: 2022 International Conference on Economic Management and Foreign Trade (EMFT 2022)

Gerald Bartlett, Jie Zhang

I

Articles

An empirical analysis of the prosperity of tertiary sector and residents' income and employment--Sample data of Zhejiang, Anhui and Sichuan provinces from 2006 to 2020, for example

Xiaochi Yan, Xiaoyu Han, Sheng Pan

1-6
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Correlation between Types, Precision and Accuracy of Management Earnings Forecasts

Shanshan Chen

7-13
- PDF
An Overall Analysis of Songcheng Performing Arts

Ye Duan

14-24
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The Impact of Equity-based Incentives on Company Achievements of Enterprises in Sci-Tech Innovation Board: Analysis Based on CanSinoBIO and Hotgen Biotech

Yetong Li, Xuehua Wang, Xiaojin Yu

25-37
- PDF
Influence of Financial Fraud Scandal on Listed Companies Take Luckin Coffee as an Example

Ke Li, Yunfan Liu, Jiayao Wang, Yuqiao Zhu

38-50
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Analysis and Research on the Influencing Factors of Regional CPI Based on CVM-AHP Coupling Perspective

Dongjian Zhang, Hanjing Mu

51-59
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Research on the identification and prevention of supply chain finance risks based on ISM-MICMAC model

Tong Wu, Yifan Wu

60-71
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A High frequency stock price prediction model based on Boosting and information entropy weighted LSTM neural network

Jiaqi Liu, Zihan Zhang, Zhirong Xue

72-80
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The impact of the epidemic on the economy -- an analysis from the perspective of unemployment rate and household consumption

Shingho Dai

81-94
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Research on Competitive Strategies of Traditional Media and Network Media

Zhiqi Quan

95-100
- PDF
The Analysis of the Mode of Community E-commerce Platform about The Small Red Book

Yunwei Li

101-105
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Research on Digital Marketing Strategies for Brands based on the Internet Context

Yangjing Wu

106-113
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Analysis of NAYUKI Operation and Development Suggestions based on SWOT

Xinying Lin, Tianzi Wang

114-124
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Research on Live E-commerce Based on Digital Marketing: Tiktok E-commerce Live Streaming as an Example

Yifan Feng

125-130
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Research on the Development Prospect of E-commerce Live Broadcast Based on SWOT Analysis

Xiaoqian Zhou

131-135
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The Status Quo of Mystery Boxes in the Digital Market: A Case Study of Designer Toys POP MART in the Chinese Market

Ketong Chen

136-141
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Analysis of Sports Industry Strategies During Covid-19 Pandemic: Cases from Nike and Adidas

Qicun Guo

142-146
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Social Media Marketing Strategy - The Case of Tik Tok

Luming Liu

147-153
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The Influence of Social Media on Customer Behavior: Case Study from Starbucks

Yixi Cao

154-158
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Research on the Choice of Marketing Strategy Based on China’s Digital Era

Zhiyu Pu

159-163
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Analysis of Marketing Strategy and Sales Model in the Chinese Cosmetics Industry

Ziru Ye

164-168
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Social media and Customers’ Relationship Research: A Case Study and Online Survey

Mei Qi

169-174
- PDF
The Development and Problems of the Chinese Market Short Selling System

Weiqi Zhang

175-180
- PDF
What Influence Will the Raising of Interest Rates Have on the S&P 500 in the Epidemic Era?

Xin Dai

181-187
- PDF
Hedge Fund Strategies Performance in Bad Market Condition Analysis

Ranbo Ma

188-195
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Legal Conditions in the Field of Digital Assets and Feasibility Analysis of the Application of Blockchain Technology: the Support and Limitations of the Field in the Macro Background

Ziqi Zhou

196-201
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Analysis of the Rationality of Hedge Fund Replication

Yanlin Wang

202-206
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Changing, Development and Current Issues New Oriental Facing during the pandemic

Pingxuan Chen

207-212
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Research on Organization and Management in Taobao Operation

ChunHo Yeung

213-218
- PDF
The North and South Divide: A Drag on the Italian Economy

Zhenyi Xiong

219-226
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The Rise of Populism and Implications on European Integration

Jianyang Zhao

227-234
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The Vicious circle of the Identity of the East German Masses -- the Dilemma of the Construction of the German Common National Identity

Jialiang Cai

235-241
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Analyzes in effects of 1990 German reunification in economic, political and cultural perspective

Zhiqing Wu

242-247
- PDF
The conflict between left and right on the policy of immigration

Dihan Chen

248-254
- PDF
The impact of European Monetary Union on different countries within the EU

Haoran Deng, Tzuhan Lin, Zihao Ma, Yixi Wang

255-262
- PDF
Contemporary Populism and International Relationship Does populism reconstruct world politics

Yuhui Guo

263-268
- PDF
Analysis of Nongfu Spring Brand Marketing Strategy Based on Changes in Consumer Behaviour During the Epidemic

Yanhong Hu

269-276
- PDF
Research on the Market Positioning and Brand Marketing Strategy of Meilifamily Food

Zhilan Zhan

277-288
- PDF
Marketing Strategy and the U.S. Market Based on the Performances of Existing Chinese Milk Tea Brands

Jiaying Zhao

289-296
- PDF
The Structure of Foreign Trade Game Business in China-Case Study from Tencent

Jiamin Chen, Wenhao Huang, Xuan Sun

297-302
- PDF
Analysis of Profit Model of Bilibili under Post Epidemic Era - Taking Advertising Marketing as Example

Siyun Du, Zhiyu Huang, Tianqi Jiang

303-308
- PDF
Research on the Profit Model of Virtual Idols - Taking Bilibili as an Example

Weiting Sun, Zhiyan Wang, Wenxin Zheng

309-315
- PDF
Analysis of Tencent’s Acquisition of Supercell: Competitive Strategy Perspective

Zeyang Li, Qinghua Tan, Yuchao Xie

316-321
- PDF
OTA Platforms Online Travel in the Post-Epidemic Era - Case Study of Trip.com Group

Yueyue Jiang

322-326
- PDF
E-commerce Platform Competition Strategy - A Comparative Analysis of Taote and PDD

Lin Zhang

327-332
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Analysis of Menu Design in the Food and Beverage Industry using the BCG Matrix Method

Jiaying Ye

333-340
- PDF
Development of Entrepreneurial Marketing: A Theory-Based Qualitative Analysis

Ranhua Wang

341-347
- PDF
The Effect of Social Media Marketing on Customer Relationship Management at Disney in USA

Yilun Ding

348-352
- PDF
Why Low Unemployment Rate in the United states Has not Delivered Meaningful Wage Growth

Xilei Lu, Xiyuan Wu, Ruixi Xu

353-365
- PDF
The Impacts of China-US Trade War on Chinese Industry

Mingxun Miao, Liying Yang

366-372
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Research on Chinese Beauty Brands’ Marketing Strategies based on the Comparison of International Beauty Brands and Chinese Beauty Brands

Yifan Dong

373-378
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Research on Market Positioning Analysis and Marketing Strategy Optimization of Nongfu Spring

Fangting Zheng

379-386
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Research on the Artistic Construction of Luxury Brands from the Perspective of Brand Culture Communication Take Curating Activities of Luxury Brands as an example

Yueqing Xu

387-394
- PDF
Research on Douyin as an E-commerce Platform Impacts the Buying Decisions of Users

Yiting Chen

395-400
- PDF
Analysis of Replicability of Popular Short Videos: Case from “Dian Di La Hai” in Tiktok

Anqi Gu, Qianhui Li

401-405
- PDF
Electronic Vehicle Industry Problem Analysis: Tesla's Electronic Vehicle as An Example

Jingye Feng

406-410
- PDF
The Influence of Live Streaming on Irrational Consumption of Consumers

Qianqian Zou

411-417
- PDF
China's solar photo-voltaic power generation industry policies analysis

Yuxie Cheng, Chenqi Huang, Qingyue Liu

418-427
- PDF
Whether Infrastructure Investment Can Still Light the Way for China's Economic Carriage?

Renyuan Cui, Qinjue Jiang, Jingyi Liu

428-435
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An Overall Analysis of Twitter and Elon Musk M&A Deal

Qingwen Jia, Suqi Xu

436-441
- PDF
Analysis of Pfizer's Acquisition of Biohaven

Xinjie Tan

442-446
- PDF
Analysis of Amazon’s Acquisitions with E-Commerce

Weijun Wang

447-451
- PDF
An Acquisition Deal in the Gaming World

Meiyue Xiong

452-456
- PDF
Current Situation Analysis and Future Outlook of Boeing Co.

Hengkang Tu

457-463
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Is It Worth that Amazon Takeover MGM

Mingxian Guo

464-467
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Key Successful Factors of M&A

Leyan Zhao, Ye Wang, Zhitong Yang

468-474
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Research on evaluation model based on D & A system

Jingwen Liang, Xiner Huang, Huibing Wu

475-482
- PDF
Media Attention and the Synchronization of Listed Companies' Stock Prices

Shiye Yu

483-490
- PDF
Dell and FedEx's Cooperation Business Negotiation and Business Strategy Research

Wanwen Chen

491-496
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Amazon vs. Alibaba: Comparisons of Two E-commerce Giants based on SWOT Analysis

Zixuan Yang

497-503
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Vol. 2 (2022): 2022 International Conference on Economic Management and Foreign Trade (EMFT 2022)

Preface

Articles

Indexing

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