Changing, Development and Current Issues New Oriental Facing during the pandemic

Abstract

Represented by New Oriental Education Group in the education industry as the third industry, the service industry has been occupying an important status in China's market economy, and by 2020 showed a trend of a surge in its development, but since the outbreak of the pandemic in 2020, the education industry has received the unprecedented hit, many education training institutions are facing the risk of bankruptcy. As a result, the unemployment rate in China's labor market has increased significantly from 2020 to 2022, with countless unemployed workers in the education industry facing the dilemma of changing careers or losing their jobs. Therefore, this paper makes a deep analysis of the advantages, disadvantages, opportunities and challenges of education and training institutions represented by the New Oriental Education Group by using the SWOT model and puts forward relevant suggestions. This paper specifically analyzed that under the epidemic situation and after China's double reduction policy was promulgated; the New Oriental Education Group was faced with the need to significantly reduce the training part of primary and secondary schools, shift the focus of operation from the original K9 to overseas study and adult education, and change a large proportion of the traditional face-to-face teaching method to online teaching. At the same time, the New Oriental Education Group has developed its own special online training software and hardware, which enabled it to achieve a relatively smooth transition from offline face-to-face teaching to online teaching at the first moment of the outbreak. However, online teaching also has some inevitable problems and shortcomings. In this regard, this paper will put forward the corresponding suggestions.