Analysis of Profit Model of Bilibili under Post Epidemic Era - Taking Advertising Marketing as Example
DOI:
https://doi.org/10.54097/hbem.v2i.2378Keywords:
Profit Model, Post Epidemic Era, Advertising Marketing, Bilibili.Abstract
In this article, through screening Bilibili 5 years(2018-2022) in the first quarter of positive advertising revenue overall revenue in the annual report data mining sector revenue data bi li bi commercialization trend of miles, through the two plates data policy interpretation, combined with the analysis of the existing advertising marketing model B stand UP main business single, advertising the advantages and disadvantages of take-off, video invitation, Put forward strategic advertising marketing suggestions, and carry out combined advertising marketing under the premise of realizing multi-win, de-marketing formalization and content tolerance, to reverse its profit status and provide direction for Bilibili’s future development.
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