Research on Digital Marketing Strategies for Brands based on the Internet Context

Yangjing Wu

doi:10.54097/hbem.v2i.2346

Authors

Yangjing Wu

DOI:

https://doi.org/10.54097/hbem.v2i.2346

Keywords:

Digital Marketing, Brands, Integrated Marketing Communication, Online to Offline.

Abstract

In an era of rapid internet development, digital technology is taking up an increasing part of life. With this comes the use of digital technology in various areas, and brands are gradually moving away from traditional marketing methods to digital marketing. In order to understand the role of digital marketing strategies in the promotion of brands, the literature was analyzed using case studies of several brands that use the Integrated Marketing Communication Strategy and the Online to Offline model, and it was concluded that digital marketing strategies can help brands gain attention and increase profits, and promote brands, providing effective advice for brands that want to go digital in the future.

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