The Structure of Foreign Trade Game Business in China-Case Study from Tencent

Jiamin Chen; Wenhao Huang; Xuan Sun

doi:10.54097/hbem.v2i.2376

Authors

Jiamin Chen
Wenhao Huang
Xuan Sun

DOI:

https://doi.org/10.54097/hbem.v2i.2376

Keywords:

Foreign Trade, Game Business, Tencent.

Abstract

Along with the global business layout and trying to spread Chinese culture, the wave of games going abroad has been rolling higher in recent years. This study is divided into three parts. Firstly, what is the definition of going to sea, the components of the industry chain going to sea, the history and process of Tencent’s development going to sea, and Tencent’s current development status. Secondly, the profitability of Tencent’s outbound business is also analyzed, as well as the classification and primary work of the manufacturers involved in the outbound process and their share. Finally, Tencent’s suggestions for going abroad, include accelerating product updates in mature markets, further developing emerging markets, developing distribution channels and platform cooperation, and helping games go abroad. Comprehensive local cultural integration.

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