Key Successful Factors of M&A

Abstract

In order to reduce costs and increase revenue, expand strength, develop rapidly in a very short period of time, and establish its market advantages and brand advantages, enterprises often have to use their own brands to continuously acquire more similar companies to make cross-media and Multi-level service gets a best play. Mr. Redstone, chairman and CEO of Viacom, has developed his family business, National Entertainment Corporation, into the second largest media group in the world in just 15 years. Its development history is the true portrayal of capital mergers and acquisitions in the media field. This article starts from the analysis of Viacom-CBS mergers and acquisitions, which is a intricate, complex and lengthy large-scale business mergers and acquisitions cases, and studies how to estimate the exact value of business acquisitions through understanding business culture and corporate strategy before business acquisitions. In the acquisition process, negotiation skills, preparation and negotiation strategy are making a great difference to the negotiation. After the successful acquisition, the efficient operation and cooperation of the enterprise play an important role in the long-term development of the enterprise. The research of this paper is of great significance for enterprise acquisition, increasing business interests and improving the efficiency of enterprise management.