Research on the Choice of Marketing Strategy Based on China’s Digital Era

Abstract

With the continuous development and progress of network information technology, the traditional marketing consumption model that enterprises are used to gradually began to appear limitations. Especially in the digital era, traditional marketing methods are exposed to more and more problems. With the advent of the digital age represented by the ‘Internet+’, the marketing environment faced by marketers has undergone tremendous changes. It has also fundamentally changed people’s living habits and the production organization of enterprises. Accordingly, based on my experience and learning experience, this article will grasp the necessary information through methods such as consulting literature and analyzing cases and put forward some strategic suggestions from different perspectives, hoping to provide references for relevant units.