The Analysis of the Mode of Community E-commerce Platform about The Small Red Book

Yunwei Li

doi:10.54097/hbem.v2i.2345

Authors

Yunwei Li

DOI:

https://doi.org/10.54097/hbem.v2i.2345

Keywords:

The Small Red Book, Marketing Strategy, SWOT, Chinese Social Media.

Abstract

In recent years, with the rapid development of Internet data communication and network technology, big data technology has penetrated into all walks of life, and also has a crucial impact on the future development of new media, an emerging industry. The integration of new media into all aspects of people's life deeply affects people's behaviors and habits, and its development is closely related to the life of individuals and even the development of the country. Taking Small red book as an example, this paper uses 4Ps and SWOT analysis to analyze its brand positioning, APP marketing status and existing problems, and focuses on the development strategy of new media Small red book from the perspective of big data. The research results show that Small red book has its unique development advantages due to its unique and effective business model, making its strength remarkable in the same industry. This research has certain practical significance for developers of community e-commerce platforms.

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