Study On the Influence of Animation Films and Television on Meme Culture Research

Abstract

Richard Dawkins first introduced the concept of the meme in his seminal work, "The Selfish Gene." Dawkins drew analogies between genes and memes in terms of their roles in evolutionary reproduction and cultural transmission. Cultural inheritance, according to Dawkins, provides a mechanism for individuals to convey social memories and cultural ideas. Originally, memes were defined as "units of cultural transmission" that embody an infusion of art and culture, projecting ideas and stimulating critical thought. In contemporary society, the propagation of memes has expanded beyond their initial definition. They are now disseminated through various mediums, including but not limited to religion, rumors, speeches, gestures, news, knowledge, ideas, habits, customs, and slogans. Memes have become a predominant form of communication, allowing individuals to express opinions and convey messages effectively. This article's research focuses on the intersection of meme culture and the animation/film industry. It explores how memes, initially conceptualized as units of cultural transmission, have evolved into a pervasive mode of communication and cultural expression in the digital age. The study investigates the utilization of memes within animation and film to reflect and influence audience reactions, thereby enhancing the understanding and dissemination of cultural elements on a global scale. By examining this dynamic interplay, the research aims to elucidate the role of memes in shaping contemporary cultural landscapes and their impact on the animation and film industries.