Vol. 41 (2024): 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

View Vol. 41 (2024): 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

September 07-08, 2024 | Sao Paulo, Brazil

Editors: Edmund Wheatley, Gaofei Ke

ISBN: 979-8-89183-097-4

Published: 15-10-2024

Preface

  • Preface: 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

    Edmund Wheatley, Gaofei Ke
    I
    DOI: https://doi.org/10.54097/yr2xq323

Articles

  • Study on Regional Economic Effect of "West-East Power Transmission"

    Kuang Xi
    1-8
    DOI: https://doi.org/10.54097/9thc9704

  • Does the Imbalance of ESG Activities Affect Company Performance? -- Evidence from Chinese A-share Listed Companies from 2018-2022

    Yujie Wang, Yuyan Liang, Kaichao Zhang
    9-24
    DOI: https://doi.org/10.54097/jb37sy38

  • A Study on Illegal Wildlife Trade in Tanzania Based on Multi-source Data Fusion

    Tianshuo Yang
    25-35
    DOI: https://doi.org/10.54097/rwxv5w52

  • Research on Strengthening China's Economic Losses from Ship Oil Pollution Based on Compensation Mechanisms

    Meiyi Gai
    36-41
    DOI: https://doi.org/10.54097/p9qrcz57

  • Unlocking the Reversal Anomaly in the A-share Market: Insights from Marginal Funds of Institutional Investors

    Shi Pu
    42-48
    DOI: https://doi.org/10.54097/j19fmj53

  • The impact of the Fed's interest rate hike on China's macroeconomy: Based on the TVP-VAR model

    Zhiyuan Yao, Yuxin Zhang
    49-58
    DOI: https://doi.org/10.54097/zsbhf211

  • Love in the Digital Age: Exploring the Transformation Impact of the Internet on Romantic Relationships

    Yi Wen
    59-66
    DOI: https://doi.org/10.54097/tw465p97

  • The Role and Impact of Investment Banks in the IPO Process of High-Tech Enterprises

    Anqi He
    67-72
    DOI: https://doi.org/10.54097/8sga4j54

  • Stakeholder Engagement and Communication Strategies in Real Estate Project Management

    Xiaoya Li
    73-78
    DOI: https://doi.org/10.54097/4mfdq914

  • Research on the Impact of Digital Media on the Communication of Cultural Heritage and Development Strategies -- Taking “Escape from the British Museum” as an Example

    Keying Liang
    79-86
    DOI: https://doi.org/10.54097/fbeb2324

  • A study on media and information and traffic convergence in the digital age on consumption

    Zijing Zhang
    87-94
    DOI: https://doi.org/10.54097/twncvp65

  • Analysis of Influential Factors of House Prices in Shenzhen

    Jia Shi
    95-100
    DOI: https://doi.org/10.54097/jrag1730

  • The Effect of Observational Learning and Word of Mouth Learning on Consumer Behaviors

    Chenjie Deng
    101-106
    DOI: https://doi.org/10.54097/2w4mc668

  • Research on Netflix’s Expansion and Competitive Strategies in the Global Markets

    Yangmiaomiao Cui
    107-114
    DOI: https://doi.org/10.54097/4nyc7106

  • Ogilvy Digital Media’s Impact on Development Strategy Research and Advertising Communication

    Wenle Huang
    115-121
    DOI: https://doi.org/10.54097/br7tt871

  • Research on the Technology-Driven Path to Streaming Giant based on the Case Analysis of Netflix

    Shiyin Chen
    122-128
    DOI: https://doi.org/10.54097/g1a5k216

  • Innovation of Corporate Advertising Strategy in the Context of Globalization: A Case Study of Apple

    Yuman Gong
    129-135
    DOI: https://doi.org/10.54097/z59x4d21

  • The Study about the Impact of Douyin on Youth Culture and Consumption Behavior

    Wanru Chen
    136-143
    DOI: https://doi.org/10.54097/psjzd884

  • Research on the Impact and Application Strategies of AI in Virtual Streamer Based on the Media Industry

    Lingzhi Chi
    144-149
    DOI: https://doi.org/10.54097/gfc28x72

  • Bilibili's Development Model Analysis and Market Transformation Strategy Research

    Jinsheng Tan
    150-156
    DOI: https://doi.org/10.54097/yvh3mb17

  • The Impact of Consumption Habits on the Development of Cultural Industries: Based on Live Performances

    Wenli Su
    157-165
    DOI: https://doi.org/10.54097/f0ge2y54

  • Analysing the Global Marketing Strategies of Major Film and Television Studios: a Case Study Based on Marvel

    Meizheng Wu
    166-170
    DOI: https://doi.org/10.54097/czw8nf95

  • Analysis Of Social Media Promotion and Marketing Strategies for Disney Movies: A Case Study on Zootopia & Frozen 2

    Minshan Li
    171-178
    DOI: https://doi.org/10.54097/4ngbjg57

  • Analysis Of Current Situation, Risk Causes and Countermeasures of Real Estate Finance--Taking Jiangsu Province as An Example

    Tong Tong
    179-188
    DOI: https://doi.org/10.54097/psmtb927

  • The Impact of Real Estate Purchase Restriction Policy on Urban Economic Development—A Case Study of Beijing

    Yaru Yang
    189-196
    DOI: https://doi.org/10.54097/a2anp968

  • Analysis Of Financial Statement of Chinese Real Estate Enterprises-Take One Certain Company as An Example

    Yumuyang Gu, Boyao Song, Chenxue Yang, Yinuo Zhang
    197-203
    DOI: https://doi.org/10.54097/ydvrkt77

  • Analysis Of the Impact of China's Population Age Structure on Residential Commercial Housing Prices

    Jiabaidi Wu
    204-213
    DOI: https://doi.org/10.54097/08h85357

  • Portfolio Optimization Using Machine Learning Method and Monte Carlo Simulation

    Yiwen Hu
    214-220
    DOI: https://doi.org/10.54097/farx3k44

  • Foreign Exchange Risk Analysis and The Futures Hedging Strategy Construction--- The Case Study of Amazon

    Ye Teng
    221-228
    DOI: https://doi.org/10.54097/sfhnt139

  • The Study on The Development Trends of Cross-Border E-Commerce Platforms

    Yuchen Guo
    229-237
    DOI: https://doi.org/10.54097/8pe3n041

  • Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision

    Chenxi Liu
    238-251
    DOI: https://doi.org/10.54097/gxfx4x66

  • Research on the Marketization and Globalization Development Model of Cultural and Creative Industries: Analysis Based on the Globalization Development of Musical Theatre

    Jing Bi
    252-258
    DOI: https://doi.org/10.54097/931k1373

  • Research On the Impact of Stock Market Price Fluctuations on Corporate Financing Costs

    ZhenYu Tang
    259-263
    DOI: https://doi.org/10.54097/48r15244

  • From Sales Strategies to Information Ecosystems: The Role of Personalized Recommendation

    Shuo Dong
    264-268
    DOI: https://doi.org/10.54097/wmzj1x33

  • A Study of Undergraduates’ Behavioral Intention to Use Generative AI Tools—Ernie Bot as An Example

    Jinwei Zhang
    269-276
    DOI: https://doi.org/10.54097/9xw63p10

  • The Role of Social Networks in International Trade and Economic Development

    Zhaofeng Guo
    277-282
    DOI: https://doi.org/10.54097/gw71y518

  • The Impact of E-Commerce on International Trade

    Jin Pan
    283-288
    DOI: https://doi.org/10.54097/v9xf9m56

  • The Shaping of The Global Art Market by The Development of The Modern Internet

    Zhibo Cheng
    289-293
    DOI: https://doi.org/10.54097/g66sap87

  • Research On the Impact of Pop Music In 2000s Films: Shaping Youth Culture Through Soundtracks

    Lan Jiang
    294-300
    DOI: https://doi.org/10.54097/p75wfv40

  • Research On Niche Market Popularization and Development Strategy of International Mainstream Sports Events: A Case Study Based on MLB In China

    Qinlin He
    301-306
    DOI: https://doi.org/10.54097/3z0ctm05

  • The Impact of Consumer Spending Trends on The Fashion Industry

    Chenze Lei
    307-311
    DOI: https://doi.org/10.54097/vrmgeb43

  • The Impact of Social Networks on The Advancement of E-Commerce

    Xiaoxi Gao
    312-316
    DOI: https://doi.org/10.54097/dbcwj279

  • Study On the Influence of Animation Films and Television on Meme Culture Research

    Zicheng Shan
    317-322
    DOI: https://doi.org/10.54097/z04ywd91

  • Research On Marketing Strategy of Social Media Platform: A Case Study Based on Tiktok

    Xiyuan Zhang
    323-328
    DOI: https://doi.org/10.54097/zrj6nj13

  • Research On Marvel's Marketing Model: An Analysis of Digital Marketing and Synergistic Effect

    Shurong Yao
    329-334
    DOI: https://doi.org/10.54097/b9ftrf71

  • Beyond Toy Story: Pixar's Business and Marketing Strategies for Enduring Success in Entertainment

    Xuya Yan
    335-340
    DOI: https://doi.org/10.54097/9t4h1833

  • Impact Assessment of Technological Innovation Policy on The Competitiveness of Spain's Cloud Computing Market

    Ao Shen
    341-347
    DOI: https://doi.org/10.54097/g5qchd59

  • Exploring The Celebrity Effect on Live-Streaming E-Commerce: A Comprehensive SWOT Analysis of Influencer Marketing Strategies

    Ziyue Fang
    348-353
    DOI: https://doi.org/10.54097/9drnmp94

  • The Bond Market: A Pillar of Risk Management and Economic Stability

    Xiaoxi Du
    354-363
    DOI: https://doi.org/10.54097/wwcmfh44

  • Case Analysis About Demand Changes of New Energy Vehicles and Its Stock Returns

    Ziyi Yan
    364-369
    DOI: https://doi.org/10.54097/32xe1640

  • Climate Change Effects in Stock Markets

    Yupei Ju
    370-375
    DOI: https://doi.org/10.54097/430kvj67

  • A Comparative Study of The Application of NPV And IRR To Real Estate Investment Decision- Making

    Chi Zhang
    376-380
    DOI: https://doi.org/10.54097/rsmybq28

  • The Silent Saboteur: The Impact and Management of Malicious Word-Of-Mouth in The Digital Age

    Yunxin Zhou
    381-386
    DOI: https://doi.org/10.54097/et0yen43

  • Extract And Reconstruct: Research On the Content Of “Second Creation” Short Videos for Film Promotion

    Zhongtian Li
    387-392
    DOI: https://doi.org/10.54097/kra4th35

  • Analysis Of the Future Development Trend of Marvel Superhero Movies: An Empirical Study Based on Time Series Method

    Yueting Duan
    393-398
    DOI: https://doi.org/10.54097/dze6ft18

  • The Impact of Education Level on Real Estate Asset Allocation

    Wancheng Jiang
    399-413
    DOI: https://doi.org/10.54097/k8gp1m25

  • Research On Bond Market in Risk Management

    Tongtong Lei
    414-419
    DOI: https://doi.org/10.54097/cdqpfr79

  • The Application of New Media Marketing in Luxury Brand Communication

    Kexin Lin
    420-426
    DOI: https://doi.org/10.54097/saddyr77

  • Problems And Solutions of Real Estate Industry in China

    Junhong Lai
    427-431
    DOI: https://doi.org/10.54097/4d3evj83

  • China's Real Estate Market: Issues and Countermeasures

    Mulin Yang
    432-436
    DOI: https://doi.org/10.54097/ne69sg76

  • Financial Analysis of Real Estate Companies Based on the Harvard Framework: A Case Study of Poly Developments and Holdings

    Jihua Yang
    437-445
    DOI: https://doi.org/10.54097/t8mfey42

  • Barclays Bank's Strategic Transformation and Analysis after Brexit

    Yichen Cai
    446-451
    DOI: https://doi.org/10.54097/hzgedm34

  • Review of Causes, Prediction, and Prevention of Systemic Risk

    Ruan Cao
    452-458
    DOI: https://doi.org/10.54097/hqcscv98

  • Application Analysis of Supply Chain Finance in Construction Industry -Take A Platform as an Example

    Min Zhang
    459-466
    DOI: https://doi.org/10.54097/d45hxm14

  • The Impact of Minimum Wage System on Low-Income Groups

    Youwen Zhang
    467-471
    DOI: https://doi.org/10.54097/jvrzvp29

  • Redefining Entertainment Horizons: Epic Games and Netflix’s Quest for Future Dominance

    Yuqing Gao, Myo Min Khan, Xinyue Zhang
    472-479
    DOI: https://doi.org/10.54097/f3t3b966

  • An Analysis of the Marketing Strategies Employed by Film Companies of their Proprietary Intellectual Properties: A Case Study of Walt Disney Company

    Xiaoru Liang
    480-489
    DOI: https://doi.org/10.54097/17t3ns66

  • Immersive Entertainment: The Reconstruction and Value Analysis of Chinese Mythology

    Yanni Li
    490-496
    DOI: https://doi.org/10.54097/3xs3y294

  • The Impact of Industrial Robot Applications on Global Value Chains Division Position

    Kaiqing Wang
    497-505
    DOI: https://doi.org/10.54097/pkke7302

  • Strategic Management of Luxury Brands: A Case Study of Louis Vuitton’s Market Performance and Consumer Loyalty

    Liwen Cui
    506-512
    DOI: https://doi.org/10.54097/8fr8av96

  • The Impact of Macroeconomic Factors on Stock Valuation

    Xiaomo Zhang
    513-519
    DOI: https://doi.org/10.54097/4y6fm697

  • An Analysis of the Effectiveness of Green Marketing Strategies in the NBA

    Yufei Ding
    520-528
    DOI: https://doi.org/10.54097/r4sdax16

  • Generating An Insight on Retirement Process of Football Players

    Yaru Zhao
    529-534
    DOI: https://doi.org/10.54097/zrxpym55

  • Optimization Analysis of Brand Communication Strategies for Champion in the China Region

    Han Jin, Shenghao Rong, Zichen Su, Zimo Zhu
    535-541
    DOI: https://doi.org/10.54097/3khppf15

  • Psychological Factors Influencing Consumer Purchases in the Sports Goods Market: Insights and Strategies

    Chengzhu Li
    542-545
    DOI: https://doi.org/10.54097/aew6n176

  • Comparing the Service Quality of China Super League and English Premier League for Offline Game Experience

    Haoxuan Song
    546-552
    DOI: https://doi.org/10.54097/w9e4wr71

  • The Significance and Practical Exploration of Financial Investment Management in Enterprise Operation and Management

    Shengcan Jin
    553-558
    DOI: https://doi.org/10.54097/traj9171

  • The influence of UGC features on consumers' purchase intention in social e-commerce platforms: Taking Xiaohongshu as an example

    Yu Zhang
    559-573
    DOI: https://doi.org/10.54097/g7kyj908

  • How to expand the thermos cup market through network publicity and product positioning

    Jiashu Pan
    574-578
    DOI: https://doi.org/10.54097/e2njqy43

  • The Hotel Industry in China: Overview, Observations, and Future Prospects of 5-Star properties within the Chinese hotel industry

    Jiaze Ni
    579-583
    DOI: https://doi.org/10.54097/8n1z8k86

  • The Effectiveness of Asset Pricing Models Under Special Conditions: Evidence from the COVID-19 Pandemic, Emerging Markets, and Financial Crises

    Rui Liu
    584-596
    DOI: https://doi.org/10.54097/4x80fa17

  • How e-commerce development affects urban carbon emissions: Evidence from China

    Zijie Zhao
    597-612
    DOI: https://doi.org/10.54097/9mpzyj08

  • The Impact of Blind Box Economy on Consumer Behavior in Social Media Networks

    Jingyi Huang
    613-619
    DOI: https://doi.org/10.54097/2ahaej61

  • Application and Empirical Analysis of Random Volatility Model in Financial Markets

    Ko To Cheung
    620-624
    DOI: https://doi.org/10.54097/t8yke024

  • Research on Nanyang City's Industrial Development Based on Statistical Analysis and ARIMA Forecasting

    Tianyu Lu
    625-631
    DOI: https://doi.org/10.54097/400anp09

  • Exploration of Property Insurance Benefits in Extreme Weather

    Yihang Sun, Enze Jiang, Jiahao Wang
    632-639
    DOI: https://doi.org/10.54097/hmdpbk36

  • The Impact of Carbon Emissions Trading on Corporate Environmental Performance--A Hybrid Study Based on PSM-DID and Dual Machine Learning

    Mengqi Chen, Shixing Chen, Jingyi You
    640-649
    DOI: https://doi.org/10.54097/xkaj0g28

  • Research on Underwriting Decision-Making of Insurance Companies in Areas with Frequent Extreme Weather Based on Comprehensive Evaluation Method

    Xinge Zhang, Jiaxin Teng, Yasi Zhu
    650-656
    DOI: https://doi.org/10.54097/73dej963

  • Pricing and Replenishment Decision System Based on LSTM

    Baojie Chen, Shuhan Fang, Ren Zhu
    657-666
    DOI: https://doi.org/10.54097/3pf0pc31

  • Stock Price Prediction Research Based on CNN-LSTM

    Jingjuan Zhang, Wingho Chan, Yiwei Lin
    667-676
    DOI: https://doi.org/10.54097/cyqrxb84

  • Research on Natural Disaster Risk Assessment and Real Estate Site Selection Strategies Based on EWM-RSR Algorithm and Arcgis

    Yifan Zhang, Tianxiang Huang, Shipu Wei
    677-685
    DOI: https://doi.org/10.54097/1e6w1y13

  • An Empirical Study on Biodiversity Disclosure and Firm’s Market Value in North America Based on Linear Regression Model

    He Xi
    686-691
    DOI: https://doi.org/10.54097/b35g5y31

  • Research on Stock Price Prediction Model Based on Sentiment Factor and Multi-Core Bagging Algorithm

    Ziqian Wang
    692-698
    DOI: https://doi.org/10.54097/hc042q45

  • Analysis of the Causes and Countermeasures of the Phenomenon of “Unfinished Buildings”

    Yujia Wang
    699-702
    DOI: https://doi.org/10.54097/x3vy9j69

  • Research on Proprietary Intellectual Property Management and Marketing Model of Film and Television Companies: A Case Study Based on Warner Bros

    Xiaochuan Tang
    703-708
    DOI: https://doi.org/10.54097/wxgd1q83

  • A Case Study of NBA Team Operations Management

    Yizheng Huang
    709-713
    DOI: https://doi.org/10.54097/0wnbwp72

  • Influential Mechanism Research of Environmental Control on Chinese Textile Export Trade

    Tiantong Shi, Jing Yu
    714-727
    DOI: https://doi.org/10.54097/7am5nr82

  • The impact of digital transformation on enterprise organizational structure

    Zifan Li, Pinwen Gong, Yalin Wang, Sihao Qu
    732-740
    DOI: https://doi.org/10.54097/qt9jer93

  • Impact of Venue Atmosphere on Brand Intimacy In E-Commerce Live Streaming

    Minchun Luo, Yuxiang Cheng
    741-747
    DOI: https://doi.org/10.54097/9sbf4v20