Vol. 41 (2024): 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

September 07-08, 2024 | Sao Paulo, Brazil

Editors: Edmund Wheatley, Gaofei Ke

ISBN: 979-8-89183-097-4

Published: 15-10-2024

Preface

Preface: 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

Edmund Wheatley, Gaofei Ke

I

Articles

Study on Regional Economic Effect of "West-East Power Transmission"

Kuang Xi

1-8
- PDF
Does the Imbalance of ESG Activities Affect Company Performance? -- Evidence from Chinese A-share Listed Companies from 2018-2022

Yujie Wang, Yuyan Liang, Kaichao Zhang

9-24
- PDF
A Study on Illegal Wildlife Trade in Tanzania Based on Multi-source Data Fusion

Tianshuo Yang

25-35
- PDF
Research on Strengthening China's Economic Losses from Ship Oil Pollution Based on Compensation Mechanisms

Meiyi Gai

36-41
- PDF
Unlocking the Reversal Anomaly in the A-share Market: Insights from Marginal Funds of Institutional Investors

Shi Pu

42-48
- PDF
The impact of the Fed's interest rate hike on China's macroeconomy: Based on the TVP-VAR model

Zhiyuan Yao, Yuxin Zhang

49-58
- PDF
Love in the Digital Age: Exploring the Transformation Impact of the Internet on Romantic Relationships

Yi Wen

59-66
- PDF
The Role and Impact of Investment Banks in the IPO Process of High-Tech Enterprises

Anqi He

67-72
- PDF
Stakeholder Engagement and Communication Strategies in Real Estate Project Management

Xiaoya Li

73-78
- PDF
Research on the Impact of Digital Media on the Communication of Cultural Heritage and Development Strategies -- Taking “Escape from the British Museum” as an Example

Keying Liang

79-86
- PDF
A study on media and information and traffic convergence in the digital age on consumption

Zijing Zhang

87-94
- PDF
Analysis of Influential Factors of House Prices in Shenzhen

Jia Shi

95-100
- PDF
The Effect of Observational Learning and Word of Mouth Learning on Consumer Behaviors

Chenjie Deng

101-106
- PDF
Research on Netflix’s Expansion and Competitive Strategies in the Global Markets

Yangmiaomiao Cui

107-114
- PDF
Ogilvy Digital Media’s Impact on Development Strategy Research and Advertising Communication

Wenle Huang

115-121
- PDF
Research on the Technology-Driven Path to Streaming Giant based on the Case Analysis of Netflix

Shiyin Chen

122-128
- PDF
Innovation of Corporate Advertising Strategy in the Context of Globalization: A Case Study of Apple

Yuman Gong

129-135
- PDF
The Study about the Impact of Douyin on Youth Culture and Consumption Behavior

Wanru Chen

136-143
- PDF
Research on the Impact and Application Strategies of AI in Virtual Streamer Based on the Media Industry

Lingzhi Chi

144-149
- PDF
Bilibili's Development Model Analysis and Market Transformation Strategy Research

Jinsheng Tan

150-156
- PDF
The Impact of Consumption Habits on the Development of Cultural Industries: Based on Live Performances

Wenli Su

157-165
- PDF
Analysing the Global Marketing Strategies of Major Film and Television Studios: a Case Study Based on Marvel

Meizheng Wu

166-170
- PDF
Analysis Of Social Media Promotion and Marketing Strategies for Disney Movies: A Case Study on Zootopia & Frozen 2

Minshan Li

171-178
- PDF
Analysis Of Current Situation, Risk Causes and Countermeasures of Real Estate Finance--Taking Jiangsu Province as An Example

Tong Tong

179-188
- PDF
The Impact of Real Estate Purchase Restriction Policy on Urban Economic Development—A Case Study of Beijing

Yaru Yang

189-196
- PDF
Analysis Of Financial Statement of Chinese Real Estate Enterprises-Take One Certain Company as An Example

Yumuyang Gu, Boyao Song, Chenxue Yang, Yinuo Zhang

197-203
- PDF
Analysis Of the Impact of China's Population Age Structure on Residential Commercial Housing Prices

Jiabaidi Wu

204-213
- PDF
Portfolio Optimization Using Machine Learning Method and Monte Carlo Simulation

Yiwen Hu

214-220
- PDF
Foreign Exchange Risk Analysis and The Futures Hedging Strategy Construction--- The Case Study of Amazon

Ye Teng

221-228
- PDF
The Study on The Development Trends of Cross-Border E-Commerce Platforms

Yuchen Guo

229-237
- PDF
Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision

Chenxi Liu

238-251
- PDF
Research on the Marketization and Globalization Development Model of Cultural and Creative Industries: Analysis Based on the Globalization Development of Musical Theatre

Jing Bi

252-258
- PDF
Research On the Impact of Stock Market Price Fluctuations on Corporate Financing Costs

ZhenYu Tang

259-263
- PDF
From Sales Strategies to Information Ecosystems: The Role of Personalized Recommendation

Shuo Dong

264-268
- PDF
A Study of Undergraduates’ Behavioral Intention to Use Generative AI Tools—Ernie Bot as An Example

Jinwei Zhang

269-276
- PDF
The Role of Social Networks in International Trade and Economic Development

Zhaofeng Guo

277-282
- PDF
The Impact of E-Commerce on International Trade

Jin Pan

283-288
- PDF
The Shaping of The Global Art Market by The Development of The Modern Internet

Zhibo Cheng

289-293
- PDF
Research On the Impact of Pop Music In 2000s Films: Shaping Youth Culture Through Soundtracks

Lan Jiang

294-300
- PDF
Research On Niche Market Popularization and Development Strategy of International Mainstream Sports Events: A Case Study Based on MLB In China

Qinlin He

301-306
- PDF
The Impact of Consumer Spending Trends on The Fashion Industry

Chenze Lei

307-311
- PDF
The Impact of Social Networks on The Advancement of E-Commerce

Xiaoxi Gao

312-316
- PDF
Study On the Influence of Animation Films and Television on Meme Culture Research

Zicheng Shan

317-322
- PDF
Research On Marketing Strategy of Social Media Platform: A Case Study Based on Tiktok

Xiyuan Zhang

323-328
- PDF
Research On Marvel's Marketing Model: An Analysis of Digital Marketing and Synergistic Effect

Shurong Yao

329-334
- PDF
Beyond Toy Story: Pixar's Business and Marketing Strategies for Enduring Success in Entertainment

Xuya Yan

335-340
- PDF
Impact Assessment of Technological Innovation Policy on The Competitiveness of Spain's Cloud Computing Market

Ao Shen

341-347
- PDF
Exploring The Celebrity Effect on Live-Streaming E-Commerce: A Comprehensive SWOT Analysis of Influencer Marketing Strategies

Ziyue Fang

348-353
- PDF
The Bond Market: A Pillar of Risk Management and Economic Stability

Xiaoxi Du

354-363
- PDF
Case Analysis About Demand Changes of New Energy Vehicles and Its Stock Returns

Ziyi Yan

364-369
- PDF
Climate Change Effects in Stock Markets

Yupei Ju

370-375
- PDF
A Comparative Study of The Application of NPV And IRR To Real Estate Investment Decision- Making

Chi Zhang

376-380
- PDF
The Silent Saboteur: The Impact and Management of Malicious Word-Of-Mouth in The Digital Age

Yunxin Zhou

381-386
- PDF
Extract And Reconstruct: Research On the Content Of “Second Creation” Short Videos for Film Promotion

Zhongtian Li

387-392
- PDF
Analysis Of the Future Development Trend of Marvel Superhero Movies: An Empirical Study Based on Time Series Method

Yueting Duan

393-398
- PDF
The Impact of Education Level on Real Estate Asset Allocation

Wancheng Jiang

399-413
- PDF
Research On Bond Market in Risk Management

Tongtong Lei

414-419
- PDF
The Application of New Media Marketing in Luxury Brand Communication

Kexin Lin

420-426
- PDF
Problems And Solutions of Real Estate Industry in China

Junhong Lai

427-431
- PDF
China's Real Estate Market: Issues and Countermeasures

Mulin Yang

432-436
- PDF
Financial Analysis of Real Estate Companies Based on the Harvard Framework: A Case Study of Poly Developments and Holdings

Jihua Yang

437-445
- PDF
Barclays Bank's Strategic Transformation and Analysis after Brexit

Yichen Cai

446-451
- PDF
Review of Causes, Prediction, and Prevention of Systemic Risk

Ruan Cao

452-458
- PDF
Application Analysis of Supply Chain Finance in Construction Industry -Take A Platform as an Example

Min Zhang

459-466
- PDF
The Impact of Minimum Wage System on Low-Income Groups

Youwen Zhang

467-471
- PDF
Redefining Entertainment Horizons: Epic Games and Netflix’s Quest for Future Dominance

Yuqing Gao, Myo Min Khan, Xinyue Zhang

472-479
- PDF
An Analysis of the Marketing Strategies Employed by Film Companies of their Proprietary Intellectual Properties: A Case Study of Walt Disney Company

Xiaoru Liang

480-489
- PDF
Immersive Entertainment: The Reconstruction and Value Analysis of Chinese Mythology

Yanni Li

490-496
- PDF
The Impact of Industrial Robot Applications on Global Value Chains Division Position

Kaiqing Wang

497-505
- PDF
Strategic Management of Luxury Brands: A Case Study of Louis Vuitton’s Market Performance and Consumer Loyalty

Liwen Cui

506-512
- PDF
The Impact of Macroeconomic Factors on Stock Valuation

Xiaomo Zhang

513-519
- PDF
An Analysis of the Effectiveness of Green Marketing Strategies in the NBA

Yufei Ding

520-528
- PDF
Generating An Insight on Retirement Process of Football Players

Yaru Zhao

529-534
- PDF
Optimization Analysis of Brand Communication Strategies for Champion in the China Region

Han Jin, Shenghao Rong, Zichen Su, Zimo Zhu

535-541
- PDF
Psychological Factors Influencing Consumer Purchases in the Sports Goods Market: Insights and Strategies

Chengzhu Li

542-545
- PDF
Comparing the Service Quality of China Super League and English Premier League for Offline Game Experience

Haoxuan Song

546-552
- PDF
The Significance and Practical Exploration of Financial Investment Management in Enterprise Operation and Management

Shengcan Jin

553-558
- PDF
The influence of UGC features on consumers' purchase intention in social e-commerce platforms: Taking Xiaohongshu as an example

Yu Zhang

559-573
- PDF
How to expand the thermos cup market through network publicity and product positioning

Jiashu Pan

574-578
- PDF
The Hotel Industry in China: Overview, Observations, and Future Prospects of 5-Star properties within the Chinese hotel industry

Jiaze Ni

579-583
- PDF
The Effectiveness of Asset Pricing Models Under Special Conditions: Evidence from the COVID-19 Pandemic, Emerging Markets, and Financial Crises

Rui Liu

584-596
- PDF
How e-commerce development affects urban carbon emissions: Evidence from China

Zijie Zhao

597-612
- PDF
The Impact of Blind Box Economy on Consumer Behavior in Social Media Networks

Jingyi Huang

613-619
- PDF
Application and Empirical Analysis of Random Volatility Model in Financial Markets

Ko To Cheung

620-624
- PDF
Research on Nanyang City's Industrial Development Based on Statistical Analysis and ARIMA Forecasting

Tianyu Lu

625-631
- PDF
Exploration of Property Insurance Benefits in Extreme Weather

Yihang Sun, Enze Jiang, Jiahao Wang

632-639
- PDF
The Impact of Carbon Emissions Trading on Corporate Environmental Performance--A Hybrid Study Based on PSM-DID and Dual Machine Learning

Mengqi Chen, Shixing Chen, Jingyi You

640-649
- PDF
Research on Underwriting Decision-Making of Insurance Companies in Areas with Frequent Extreme Weather Based on Comprehensive Evaluation Method

Xinge Zhang, Jiaxin Teng, Yasi Zhu

650-656
- PDF
Pricing and Replenishment Decision System Based on LSTM

Baojie Chen, Shuhan Fang, Ren Zhu

657-666
- PDF
Stock Price Prediction Research Based on CNN-LSTM

Jingjuan Zhang, Wingho Chan, Yiwei Lin

667-676
- PDF
Research on Natural Disaster Risk Assessment and Real Estate Site Selection Strategies Based on EWM-RSR Algorithm and Arcgis

Yifan Zhang, Tianxiang Huang, Shipu Wei

677-685
- PDF
An Empirical Study on Biodiversity Disclosure and Firm’s Market Value in North America Based on Linear Regression Model

He Xi

686-691
- PDF
Research on Stock Price Prediction Model Based on Sentiment Factor and Multi-Core Bagging Algorithm

Ziqian Wang

692-698
- PDF
Analysis of the Causes and Countermeasures of the Phenomenon of “Unfinished Buildings”

Yujia Wang

699-702
- PDF
Research on Proprietary Intellectual Property Management and Marketing Model of Film and Television Companies: A Case Study Based on Warner Bros

Xiaochuan Tang

703-708
- PDF
A Case Study of NBA Team Operations Management

Yizheng Huang

709-713
- PDF
Influential Mechanism Research of Environmental Control on Chinese Textile Export Trade

Tiantong Shi, Jing Yu

714-727
- PDF
The impact of digital transformation on enterprise organizational structure

Zifan Li, Pinwen Gong, Yalin Wang, Sihao Qu

732-740
- PDF
Impact of Venue Atmosphere on Brand Intimacy In E-Commerce Live Streaming

Minchun Luo, Yuxiang Cheng

741-747
- PDF

Vol. 41 (2024): 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

Preface

Articles

Indexing

Latest publications

Information